Are you using ClickFunnels to help promote your Ecommerce product?
If so, then congratulations on your product launch! Launching a product is exhilarating, especially if you put your heart and soul into the product!
But maybe you’re not sure how you can promote your Ecommerce funnel? Maybe when it comes to promotion and advertising, you’re falling short?
If that’s the case, then read this guide! We’re going to brainstorm seven fantastic ways to promote your ecommerce funnel.
Here’s a list of 7 fantastic ways to promote your ecommerce funnel:
# 1 – Advertise Your Ecommerce Funnel On ClickBank
When it comes to selling ecommerce products, one of the last things people think about is ClickBank.
Contrary to popular belief, ClickBank doesn’t just help you sell digital products. You can quickly sell your physical product on ClickBank.
But maybe you’re asking, why should you bother launching with ClickBank if you already use ClickFunnels?
ClickBank is very easy to integrate with ClickFunnels. Once your physical product gets approved on ClickBank, ClickBank provides a custom “Add To Cart” button script to embed on your sales page. You can easily integrate that “add to cart” button onto your ClickFunnels pages. Any upsells work in the same fashion. ClickBank provides embed code for you to insert into your upsell pages. So, if you’re using ClickBank, then the checkout process is simple.
There are a handful of reasons why ClickBank rocks for physical products. The main reason is that ClickBank has a massive affiliate marketplace stuffed with many affiliates. ClickBank affiliates search for high converting offers to promote. So, if they like your offer, then there’s a ton of potential on ClickBank, even for your physical products.
Another thing that’s great about ClickBank is that they handle the affiliate payments and affiliate taxes for you. If you loathe the idea of issuing tax forms to your affiliates, then ClickBank is a hot ticket.
ClickBank is also very internet marketing-friendly, and it will allow you to promote a wide variety of physical products.
ClickBank is excellent for launching your physical products:
- Books
- Fitness equipment
- Supplement
- Food items (Gourmet cookies? Hell yeah!)
- Cosmetic items
- Supplements
- Other miscellaneous ecommerce products!
ClickBank rocks, and they’re worth investigating if you sell any ecommerce or physical product!
# 2 – Give Away Free Copies Of Your Product To Influencers
The beautiful thing about physical ecommerce products is that they have a high perceived value!
So, it won’t take long for you to find influencers who might appreciate a free copy of your product.
It’s tricky asking the influencer to promote your product after you give a free copy. So, maybe you could let the reviewer know that you have an affiliate program. That way, if the influencer likes the ecommerce product that you give them, they can promote it to earn commissions.
Either way, make sure to let the influencer know how their customers can buy your product, if interested. The last thing you want is an influencer to say how excellent your product is, only to leave their hanging. What if the audience wants to buy your product, but they have no clue how to get their copy? So, share your ClickFunnels URL with the influencer.
There’s no guarantee that they’ll promote, of course. However, it never hurts to ask!
Try to find influencers along the following lines:
- Podcasters in your niche
- Youtubers in your niche
- Bloggers in your niche
- Authors in your niche
# 3 – Give Away Free Copies To Top Reviewers
Are there any top reviewers in your niche that come to mind?
Maybe on YouTube, there is a famous reviewer who reviews products in your niche?
Or maybe you know of a brilliant blog that loves to write reviews in your industry?
If either of these cases is true, then you should consider reaching out and asking if they would appreciate a review copy.
If the reviewer is interested in reviewing your product, make sure to let them know the sales funnel URL of your funnel. That way, the reviewer can properly link to your ClickFunnels landing pages in the review.
If you have an excellent product, then there’s a chance that the reviewer will speak very highly of your product! Offering review copies to the right people is an ingenious way to generate potentially cheap website traffic. You can also snag a (hopefully) positive review of your product at the same time.
# 4 – Promote Your Ecommerce Funnel Via Search Engine Optimization
If you’re a ClickFunnels user, then maybe you never thought about using search engine optimization to help promote your funnels?
The truth is that search engine optimization is still a great way to promote your business. The bad news is that creating lots of high quality SEO content takes lots of work!
I’ve probably published many hundreds of blog posts on my blog. I indeed get lots of free website traffic from search engines. But I won’t lie; blogging is a ton of work.
On the lighter side, SEO marketing is something that just about any business can start. The idea is to write content that your prospects might search for in Google.
It doesn’t matter if you’re selling beauty products, clothing, dog collars, cat food, or even gourmet pizza crust. SEO can probably help to tell your ideal buyers on how to find your products.
One of the easiest ways to get search engine ranking is to build a blog for your business. Starting a blog might seem like a lot of work, but it’s quite fun if you enjoy writing. If you don’t enjoy writing? Then I admit, blogging is a tedious chore.
The good news is that blogging is dirt cheap. I run this site (mrcomputerscience.com) for only about $50 – $100 per year. Also, think about this, there’s a good chance that you found this blog that you’re reading right now via a search engine! So, search engine marketing has potential.
Here are a few SEO ideas to help promote your ecommerce products:
- Create a listing for your business on Yelp
- Launch a free blog using WordPress and write about your products
- Create “how-to” blog posts that are relevant to your niche
- Create guides that are relevant to your niche and publish them on your blog
- Consider hiring a ghostwriter or a freelancer to create engaging content
The main punchline here is that you can promote your ClickFunnels ecommerce funnel prominently in your blog. WordPress allows you to feature banner ads in your sidebar widgets rather quickly. So, you could create a cool looking banner using a free graphics tool like Canva that promotes your ecommerce product (or store). That way, whenever someone reads your blog content, they will hopefully notice the banner promoting your ClickFunnels ecommerce funnel.
Overall, blogging is a great way to help you promote just about any business. But, remember that blogging takes a ton of work, effort, passion, and the desire to write engaging content!
# 5 – Promote Your Ecommerce Product With Google Ads
If the idea of search engine optimization seems like too much work, or if you loathe writing, then Google Ads is probably a better bet.
Google Ads brings in a truckload of advertising revenue. More like many boatloads of advertising revenue. Point being, if you want to promote your ClickFunnels funnel, then Google Ads can help.
So, if you want to promote your ClickFunnels ecommerce funnel without writing, or without any content marketing, then paid advertising might be your best bet.
Benefits of paid advertising with Google Ads:
- Their ads specialists are there to give you one on one support.
- They give away free coupons for new users sometimes. Be sure to ask!
- Google is arguably the most popular website on the entire planet!
- You can serve your advertisement to your prospects as they are searching for the keywords you choose.
Another huge benefit of Google Ads is that it’s effortless to use. If you don’t like the technical side of pay per click ads? Then Google Ads has come a long way over the years, and their service is extremely intuitive.
If you need help, you can contact a Google Ads rep on the phone to get one on one support, which is a very nice feature.
# 6 – Launch An Affiliate Program With ClickFunnels
One of the most straightforward answers regarding your ecommerce funnel promotion is an affiliate program.
ClickFunnels makes it extremely easy to launch an affiliate program. That way, you can recruit others to help promote your funnel.
If you want your affiliate program to rock, then consider offering a generous percentage. Usually, for physical products, your margins might not be big enough to provide an overwhelming commission. But, try your best to figure out a number that works for your business, while also giving your affiliates an attractive incentive to promote your funnel.
Also, try your best to offer plenty of marketing material to help your affiliates promote. Marketing materials like email marketing templates, banner ads, social media graphics, and sales copy are great things to consider.
Once you have an affiliate program up and running, your next step is to promote your affiliate program everywhere that you can.
One of the simplest ways to promote your affiliate program is to tell your existing customers. If you have super happy customers who love your products, then they might be excited to spread the word with their friends.
# 7 – Launch Weekly Or Monthly Raffles On Social Media
There are a few reasons why raffles and giveaways of your ecommerce product are genii.
First, it’s a super-smart way to generate email leads. Launching a raffle is very simple, using ClickFunnels. You can craft a beautiful lead capture page funnel that promotes your sweepstakes.
For participants to enter, they must enter their email address, of course. The leads who enter a raffle to win one of your ecommerce products are red hot leads. They saw your product, and they want a free copy. You know for a fact that they’re at least partially interested in your ecommerce product! Maybe, you can followup with them over time when you launch other products and services in the future.
Regarding the raffle prize? It’s simple. Maybe you could give away 3 of your products to 3 lucky winners every month. At the end of the month, choose three random winners and email them for instructions on how to collect their goodies. Simple!
ClickFunnels makes launching a beautiful lead capture page very easy. They have an abundance of lead capture page templates perfect for your raffle or giveaway.
Once your lead capture page is up and ready, try to promote the heck out of it. The more people who register for your raffle, the better! Now you have the chance to build your email newsletter base. That way, you can keep your subscribers in the loop about your future products, promotions, raffles, and updates.
Promoting Your ClickFunnels Ecommerce Funnel Summary
If all the marketing and tech stuff get in the way of promoting your ecommerce business, then I can relate.
I know how annoying it is when you want to focus on building amazing products. Leave the marketing to someone else!
That’s why I’m a massive fan of ClickFunnels. ClickFunnels makes it tremendously simple to build powerful marketing funnels, quickly and easily. It’s like having a staff of dedicated IT nerds and marketers at your command.
I do hope that you enjoyed reading this ClickFunnels ecommerce guide!
Please have a stupendous day.
Cordially…
Mike “The Ecommerce Funnel” DeVincent
MrComputerScience.com
