Are you an Agency or a freelancer that wants to generate leads? Do you offer amazing marketing or SEO services, but you have no clue how to attract new agency clients?
If so, then you should read this guide. You’re about to learn 7 awesome ways that agencies can generate leads, even if you have no clue how to start.
7 Ways Agencies Can Generate Leads Using ClickFunnels:
- Webinar Marketing
- Email Marketing
- Hero Funnels
- Launch An Affiliate Program Using Backpack
- Membership Funnels
- Video Sales Letter
- Launch A Book Funnel
# 1 – Webinar Marketing
Agency owners should fall in love with webinar marketing. Webinar marketing is one of the best ways that you can spread the word about your agency. The best thing about webinars is that they’re elementary to automate using ClickFunnels.
Advantages Of Launching Webinars As An Agency Owner:
- Webinars are an ingenious way to generate email leads and build your email list
- Webinar marketing is a great way to provide value to your prospective agency clients
- Webinar marketing is also a great way to provide value to existing agency clients
- Webinar marketing is a superlative method to help brand your agency and tell your story
- Webinars are one of the best ways to pitch and sell your various agency services
# 2 – Email Marketing
Contrary to popular belief, emails aren’t going anywhere. With hundreds of billions of emails sent every year, I propose that email marketing is here to stay. Email marketing is also an affordable marketing method for any agency.
You can use platforms like MailChimp or MailerLite to start email marketing for free. Both platforms integrate with ClickFunnels, by the way.
Advantages Of Email Marketing For Agency Owners Of All Sorts:
- Emails are one of the most popular communication methods on the planet
- Email marketing is dirt cheap or free to use
- Email marketing is an excellent way to share promotions, updates, or content
- Email marketing is a great way to promote your agency services
- ClickFunnels has endless lead generation funnels perfect for agencies and agency owners
# 3 – Hero Funnels
Any way that you can differentiate your agency from the pack is going to help you. A hero funnel is a special type of marketing funnel that can help to tell your agency’s story. How did your agency start? Are you a passionate marketer? Do you love to help small business owners? A hero funnel helps to tell your story, while also promoting any call to action that you want.
Advantages Of A Hero Funnel For Agency Owners:
- Hero funnels are excellent for branding you or your agency business
- Hero funnels can help to promote any call to action that you want for your agency prospects
- Hero funnels can showcase your agency services, email newsletter, or even other products
- Hero funnels are perfect for promoting other marketing funnels
- ClickFunnels makes it simple to launch a beautiful hero funnel for your brand
# 4 – Launch An Affiliate Program Using Backpack
Does your agency business sell any products? Do you sell digital courses, books, or anything else using a sales funnel? If so, then starting an affiliate program is an excellent way to promote your agency.
Advantages Of Having An Affiliate Program For Your Agency:
- Encourage your best clients to send referrals to your agency
- You decide how much commission you offer
- ClickFunnels Backpack lets you add an affiliate program to any funnel
- You can set different commission levels for different types of affiliates
- ClickFunnels makes it straightforward to issue payments to your affiliates
# 5 – Membership Funnels
When it comes to promoting your agency, membership funnels aren’t likely at the top of your list. The advantage of a membership funnel is that you’re giving value to your prospects. A membership funnel lets you create and host e-books, downloads, or even full video courses. If you have lots to teach, then membership funnels rock.
Advantages Of Membership Funnels For Your Agency:
- Membership funnels are perfect if you create lots of digital content and training
- Your membership funnel can include a paid upsell to your premium offers
- You can advertise a big call to action underneath every video in your membership funnel
- Membership funnels can help you to generate email leads and build your email list
- Course content within a membership site is perfect for branding your agency
- ClickFunnels makes it straightforward to build a membership funnel without any coding
# 6 – Video Sales Letters
If you look at the top-selling products on ClickBank, you’ll find a plethora of video sales letters. It seems like most of all products rock a video sales letter. Video sales letters are like webinars in many ways. The main difference is that your prospects don’t have to register to view a video sales letter.
Advantages Of Video Sales Letters For Agencies:
- Video sales letters are some of the most popular formats on ClickBank
- Video sales letters can help to tell your story
- Video sales letters can help to build authority and brand yourself
- Video sales letters can even help to introduce yourself to your perfect prospect
- ClickFunnels has a ton of video sales letter templates that are perfect for your agency.
# 7 – Launch A Book Funnel
Book funnels are one of the most underrated funnels for agencies and freelancers. Book funnels can help you to spread the word about your agency in a direct way and to the point. The best part is that your book can help to advertise your agency and freelancing services.
Advantages of Book Funnels For Agencies:
- Book funnels are the perfect front end offer for your agency marketing funnel
- Book funnels are perfect if you want to start an affiliate program
- Book funnels help to skyrocket your authority and prestige in your niche
- If your prospective client loves your book, then they might make the best agency client
- ClickFunnels makes it easy entire book funnel from scratch
Frequently Asked Questions
Some of our agency and freelance marketing colleagues ask about ClickFunnels and advertising. Here are the most popular questions about marketing for agencies and freelancers.
Does Webinar Marketing Work For Agencies?
Yes, webinar marketing is one of the most underrated marketing methods for agencies. Webinar marketing is perfect if you want to build rapport and share content with clients. With a little automation, your webinar can meet, greet, brand, and sell your agency on autopilot.
How To Advertise Your Agency On Pinterest If You’re New
Did you know that over 250 million people use Pinterest every month? For that reason, Pinterest is worth using to help plug your freelance services and agency.
One of my favorite methods to use Pinterest is to post in Group Boards. Group boards are perfect for newbies because you can tap into an existing audience. When I first started on Pinterest, I created a group board called share your blog with the world.
Today, that group board has over one hundred thousand posts. There are also thousands of followers and popular bloggers who take part in the action. Group boards rock and I invite your agency to follow and request to join my board! Since there are now thousands of members, I don’t approve of all new requests. But if me a message and mention this post, I’m more likely to let you join.
How To Promote Your Agency On Facebook
When it comes to advertising your agency on Facebook, you have two choices. You have content marketing and paid advertising. Which route to take depends upon you and your budget, and your passion. Do you love creating content, videos, blog posts, and webinars? If so, then one of the coolest things for your agency is to create a Facebook group.
Way back, when I launched my first online course, I launched an epic Facebook group. The group-housed many hundreds (if not thousands) of my students. I got tired of Facebook and deleted my account (and group).
However, don’t make the same mistake I did. That Facebook group was a tremendous asset. I could promote anything I wanted. I could also provide support, build rapport, and interact with students. Facebook groups are a smart way to promote your agency, no doubt. Facebook groups are perfect for plugging your posts, webinars, book funnels, or anything.
You can also promote your agency with paid advertising. As you know, paid advertising is expensive. That’s why your agency needs to have a marketing funnel. A funnel can help you to track which creatives work, and which don’t. That way, you can help to increase the odds of your paid advertising campaigns succeeding.
Does ClickFunnels Work For Freelancers?
ClickFunnels can help freelancers and agencies in a variety of ways. ClickFunnels can help to generate leads, which is huge for freelancers and agencies. ClickFunnels can also help you to sell your services, and launch a variety of funnels.
Another massive benefit of ClickFunnels is training. If you want to learn marketing, copywriting, traffic, and sales, then ClickFunenels rocks.
Does Content Marketing Work For Agencies?
Content marketing is perfect for any small business. Whether you run a Pizzaria, a plumbing service, or if you’re an agency, content marketing rocks.
I have a ton of experience writing SEO content for this blog, and also for clients. I realize the value of high-quality SEO content. I also realize how much money it costs to have SEO content written. Good content costs anywhere from $.06 per word up to $.20 per word, so content costs!
There are two huge SEO marketing and content marketing tips for agencies. Number one, always remember who your ideal client is. Number two is to ask yourself what keywords they search for.
Armed with those two tips, content marketing is easy. Try typing in keywords into UberSuggest to get an idea of what keywords might work for your agency. Once you have a solid idea of what type of keywords to target, now comes the time to start writing.
As someone who has written many hundreds of thousands of words, I can tell you that writing takes effort. But, if you love to write, then content marketing gives your agency an unfair advantage.
Conclusion
Lead generation is a pain point for most agencies. That’s because finding a good client is a lot of work.
ClickFunnels simplifies the process and provides agencies plenty of lead generation tools. The trick is to figure out which tools you like the most.
My advice is to focus on a small handful of lead generation methods. Instead of skipping from one shiny object to the next, learn to master one method.
Your agency could focus on launching books, or on launching webinars. Or, your agency could launch a daily email newsletter that helps to plug your service.
Either way, try to figure out what works for you, and what you have fun doing. If your marketing efforts are fun and enjoyable? Then you’re much more likely to tough it out over the long-run!
Thank you so much for reading this lead generation for agencies’ guide.
Have a great day!
Mike “Leads For Agencies” DeVincent
MrComputerScience.com
