Are you using ClickFunnels to help sell digital products? Or, perhaps you’re trying to figure out if ClickFunnels works for digital products?
Maybe you sell books or courses? If so, then you realize the extreme difficulty of promoting your products. Spreading the word about your book or course is tough!
After you spend days, weeks, or even months researching and developing your product, now comes the hard part. Product promotion. That’s why ClickFunnels rocks. ClickFunnels can help you to sell your digital products in a variety of ways.
Here Are 5 Ways ClickFunnels Helps To Promote Your Digital Products:
- Start an affiliate program
- Run an automated webinar
- Build a video sales letter
- Run a product launch
- Build your email list
Let’s spend time diving deep into these 5 different ways ClickFunnels can help market your digital products.
# 1 – Starting An Affiliate Program
If you have a digital product, book or course, then affiliate programs rock. Affiliate programs are even better if you already have an established following or JV partners.
Usually, starting an affiliate program from scratch is a ton of work. You would have to find some type of software to help track clicks, track sales, and also pay your affiliates. The ClickFunnels Backpack feature makes the process ridiculously easy, which is why I’m a fan.
Tips On Promoting Your Affiliate Program
The best advice I can give you regarding your affiliate program recruitment is to hustle hard. There’s a ton of opportunity in building an army of affiliates. However, affiliate programs require effort on your behalf as well!
Try your best to break the ice and introduce yourself to related experts within your niche. Instead of coming on too strong, try to offer them free review copies of your product. If they like your product? Then, and only then, let them know about your affiliate program.
That way, you won’t seem like a needy pest begging others to promote your products. Instead, you’re just a fan who would love to get an honest review of others in your marketplace.
Also, try to check out various product launch Facebook groups. There are plenty of Facebook groups that cater to product launchers, authors, and teachers who release digital products. Check around, and try to find a group where JV recruitment and affiliate marketing are allowed.
The Importance Of An Amazing Product
You can have the fanciest affiliate program in the world. But, if your product doesn’t deliver, then your affiliate program won’t have much luck.
But, what happens if your product is amazing? Well, then now your affiliate program has a chance!
If your digital product offers amazing results for your end-users, then you’re in a much better position to promote your affiliate offer.
That’s why your affiliate program will never work if you don’t deliver on the goods. Your digital product needs to rock and produce amazing experiences for your students, readers, clients, and buyers!
The Importance Of Earnings Per Click As A Digital Product Vendor
If you want to attract heavy-hitting affiliates, then knowing your product’s earnings per click is potentially a huge perk.
Affiliates and influencers care about taking care of their audience by recommending quality products. However, they also care about earning good revenue from the products that they promote. That’s where earnings per click come into play.
For your affiliate program to rock, you’re going to need a solid EPC. (Earnings per click. In other words, how much does your affiliate program typically earn for every click that your affiliates generate?) At the very least, if you know that your digital product converts very well, then that’s an added perk to mention when you’re recruiting affiliates.
Asking Your Existing Audience And Customers To Promote
One idea you might consider is to invite your existing or future customers to join your affiliate program. You can easily invite your new customers by placing a banner on your download pages, thank you pages, or confirmation pages.
Every little bit helps, and maybe your existing customers will go on to help promote your products rather effectively? You don’t know until you ask!
# 2 – Run An Automated Webinar
A webinar is an online presentation that you use to break the ice, introduce yourself, provide value, and sell your products. In the past, webinars were always live. These days, it’s more and more common to automate the entire process.
Why Webinar Automation Rocks For Digital Product Sales And ClickFunnels Users
You may not know this about me, but I love to teach online courses. I have taught well over 24 digital courses, and my courses have attracted 36,475 total enrollments as of this moment. I’m not saying that to brag, but because I love the automated nature of distance education, and creating online courses.
What I mean is that I can create an online course once, and then promote the course to students over and over again. I don’t have to present a lecture live in a classroom. I can prepare the ideal course lecture, and then repurpose that to new students. It’s the ultimate convenience!
Webinar Marketing For Digital Product Sales
I’m a huge fan of ClickBank and I’m always checking out their affiliate marketplace. One thing that I always notice, is that a handful of their best products are automated webinars! This is an excellent reassurance to me because it helps to reinforce my belief that webinars are perfect for digital product sales.
I shamelessly claim that I love webinar automation for digital product sales. Webinars are an amazing marketing asset that can help you to build your digital product’s brand, while also having a ton of fun. If you love to present and share insightful content, then webinar marketing is even better.
Choosing The Perfect Topic For Your Webinar
Choosing the perfect topic for your webinar is tough. My best advice is to keep your end-user and their desires in mind at all times. What topics could help your ideal buyer, while at the same time, help to pre-sell your offer? If you can choose a topic that fits that criteria, then you may have found your ideal webinar topic.
ClickFunnels Webinar Automation Made Easy
Webinars are ridiculously easy to manage and automate these days. ClickFunnels has a ton of different webinar marketing templates that you can experiment with and customize to match your brand. I’m a big fan!
# 3 – Build A Video Sales Letter
Video sales letters are another hugely popular marketing page style that you’ll see across many of the top marketplaces like JVZoo, WarriorPlus, and ClickBank.
As an online instructor, the majority of my online course sales derive from one of my video sales letters. I’m not saying that I’m the best, however, some of my video sales letters convert pretty well. (Some of my video sales letters convert relatively well, as you can see).
My Biggest Video Sales Letter Tip For Digital Product Sellers
Always keep your end-user in mind. What frustrations do they have? How can you help them? What pain points do they experience right now? What will your course make of them?
These are the same questions that I consider whenever I write the script for my video sales letter. That way, I ensure, above all else, that my script speaks directly to the core annoyances and desires of my ideal student.
My script doesn’t speak to everyone. It speaks only to those students that I can help effectively. That way, I can try to steer students away who aren’t a good match, while also attracting those who are a good match.
Here’s How To Record Your Video Sales Letter With Confidence
Let me tell you a secret. Every single online video I’ve ever created uses the same process. To start, I write a script. I write every single word that I plan to utter, so that I don’t fumble, mumble, stutter, or forget what I’m going to say when recording.
So, before you even start recording your VSL, I advise all of my readers and students to plan a script. Scripting makes everything much easier, so you never panic when recording. (Much easier to do than you think, especially if you’re a goof like me!)
Which ClickFunnels Video Sales Letter Template Should You Use?
I firmly believe, that you never know what’s going to work for your product until you test. Try experimenting with different templates to find one that matches your brand, your style, your preference, and your product.
Furthermore, test everything! Test different video sales letter scripts, different slides, different colors, and different headlines. That’s how the biggest marketing companies increase their earnings per click! By split testing!
Also, never forget that your split testing results may shock you. Just because a design feels good to your gut instinct, doesn’t mean it’s not going to convert. On the other hand, you might create a creative that you suspect will bomb, but then it performs much better than expected! Testing is the only way to know for sure which styles work, and which don’t. So, test small, and pay attention!
Which Video Host Is Best For Digital Product VSLs?
I’m a huge fan of Wistia. The only disadvantage of Wistia is that the premium price plans are expensive. Like $100 per month or so. If you have a big marketing budget, then $100 isn’t that bad. But, if you’re stringing together a bottom-dollar product launch budget, then $100 is a bit tough to take. However, if you’re serious about launching beautiful video sales letters, then Wistia is probably my favorite pick.
Keep in mind that Wistia offers a free plan that allows you to upload three videos for free. However, there is a small Wistia logo on your video player. YouTube is another popular choice for video hosts. While a solid choice, YouTube doesn’t have the sleek video player options of Wistia.
# 4 – Run A Product Launch
One of the main things I love about ClickFunnels is the different product launch funnels. If you’re familiar with the big “guru” style product launches, then you realize what I’m talking about.
The fancy pre-sell pages, the opt-in pages, the webinar launch pages, and the various content pages that help to promote your product. These are the markings of a product launch funnel, and they’re perfect for launching various information products and digital products.
How Do Product Launch Funnels Work?
I’ve seen endless variations of product launch funnels, and I’m sure you have too. The main idea is to create engaging content that helps to pre-sell your product before it launches.
Your options include lead magnet pages, webinar pages, unlocking video pages, and a variety of content pages. It’s easy to feel overwhelmed creating the perfect product launch template, which is another reason that I love ClickFunnels.
Launching Your Digital Product Using A ClickFunnels Product Launch Template
With ClickFunnels, you can easily load a product launch template and then edit each part of the page without tech stress. Everything is drag and drop easy, and you can integrate your buy buttons, registration pages, and calls to action. You can also promote your other funnels within your product launch pages if you’re clever, so overall, product launch funnels are very clever and powerful for digital product vendors.
How To Promote Your Product Launch
The first thing that comes to mind, is your existing audience or email list. If you already have an email newsletter base, then write an amazing email marketing launch campaign that promotes your product launch.
If you don’t have an email list or an audience, then a product launch can help you to grow your base. Just like creating your affiliate program, promoting your product launch requires hustle, grit, and determination!
Remember the same strategy for promoting your affiliate program. I would consider contacting influencers in your niche to see if they would like a review copy. If they love your product, then tell them about your affiliate program and your upcoming launch.
You can also check out MunchEye, which is a huge product launch marketplace. MunchEye lists brand new product launches every day, and they’re a great platform to help spread the word about your launch.
MunchEye is free for product launch listing. They also offer paid advertising options for increased exposure, so they’re a great resource.
# 5 – Build Your Email List
You’re reading this content on my MrComputerScience.com marketing blog. Did you know, that email marketing is one of my top (and favorite) traffic sources for this blog? I promote all of my favorite blog posts to my email newsletter. It’s a constant and reliably traffic method that I love!
Even today, in our world of social media, I still love email marketing more. It’s more reliable, that’s for sure. Email marketing is also dirt cheap these days! For all of these reasons, I’m a huge proponent of email marketing.
How ClickFunnels Can Help You Build Your Email List
ClickFunnels rocks for email list building and lead generation. The ClickFunnels team is obsessed with lead generation and email marketing. They have a ton of different lead generation and squeeze page funnels perfect for your lead generation efforts.
I’d also like to point out, that a buyer is a superior email subscriber than a subscriber. I remember when I first launched my first online course. A ton of those students joined my email list.
Let me tell you, that was the most potent lead generation strategy I’ve ever done. Students, readers, and buyers make the best email subscribers possible.
When a student takes your course, and they love your teaching style? Then they’re the ideal subscriber! Same thing with readers of your content.
The more your subscribers like your content, the better!
Email Marketing Ideas For Digital Products
Email marketing is powerful and smart for any small business, in my opinion. Email marketing allows you to centralize much of your marketing and lead generation efforts. Email marketing also allows you to share your blog posts, your social media content, and your new product launches.
Email marketing also helps you to promote your webinars, promote your books, promote your new video content, or anything you want.
Most of all, email marketing helps you to build relationships with your subscribers. So, if you love to create content, and provide massive value? Then email marketing is undeniably powerful.
Frequently Asked Questions
I’ve been teaching, blogging, and writing for a long time! These are some of the most common questions that you may wonder…
Does ClickFunnels Integrate With ClickBank?
Yes, absolutely. The way ClickBank works is simple. ClickBank provides you an “add to cart” button that you may embed on your sales page.
Therefore, you can embed your ClickBank “add to cart” button on your ClickFunnels sales page, or video sales letters relatively easily and without any stress.
Does ClickFunnels Integrate With AWeber?
Absolutely! I’m a massive fan of AWeber and I’m happy to report that they’re very easy to work with across different marketing tools.
Both AWeber and ClickFunnels support are both stellar, and I’ve used them on many occasions. I easily rate them “A+” as far as customer support goes, and they’re easy to deal with if you need help.
However, to be honest, integration is a piece of cake. It’s as easy as copying your AWeber form code and then pasting them into your ClickFunnels lead capture pages. Very simple to do, and no coding required!
Does ClickFunnels Integrate With JVZoo?
Yes! JVZoo works very similarly to ClickBank. JVZoo gives its product sellers an “add to cart” script that you add to your sales page. Adding that code onto your ClickFunnels sales pages or video sales letter pages is elementary and requires no tech skills.
Does ClickFunnels Integrate With WarriorPlus?
Yes! Just like JVZoo and ClickBank, WarriorPlus gives you an “add to cart” code that you add to your pages. You can then easily embed the add to cart page onto your ClickFunnels sales pages so that your page is now ready to accept orders via WarriorPlus. It’s all very simple once you learn the process!
Conclusion
I honestly believe that launching a product is one of the best ways to build your brand. I think that any business can benefit from launching a product. Dentists, affiliates, bloggers, influencers, and even teachers and authors.
There’s never been a better time to launch products. You have a massive variety of options for digital product selling, and ClickFunnels is one of my favorite tools for product launchers.
If you love the idea of selling courses, books, programs, and online events, but you loathe the technical side of things? Then ClickFunnels rocks and it’s very easy to use.
Thank you so much for reading, and please have a great day!
Mike “ClickFunnels Launch” DeVincent
MrComputerScience.com
