If you’re using ClickFunnels to generate leads for your business, then YouTube is a tremendously powerful marketing channel to help spread the word about your stories, brand, and content.
Because face it. Lead generation is never as easy as the gurus say. If you want to generate leads with content marketing, then you require grit, hustle, and even a little luck. That said, YouTube offers a big opportunity to help brand yourself, share fantastic content with your ideal prospects, and to promote your calls to action.
One of the things that amaze me the most about YouTube, is that many novice marketers don’t fully realize just how powerful the platform can be for their business.
Just today I saw a (relatively) popular YouTuber with many tens of thousands of subscribers asking if anyone can give them a job. I was thinking, “Dude, you have a tremendous marketing asset sitting in your lap. Take advantage of that asset!”
That’s why I’m passionate about writing this blog post. Because if you’re a YouTuber, your YouTube channel offers enormous promotional leverage to help plug your marketing funnels. Whether you have an email newsletter funnel, an email course, a free book, or a webinar, YouTube can help spread the word!
Just a few notes before we begin. First, these methods can help even if you don’t have a marketing funnel up and running. You could always promote your blog, your email newsletter, or your website if you’re just getting started.
Also, remember that content marketing never works unless you know your end-user. Try your best to figure out the problems that your ideal prospect experiences, that way, it’s much easier to create oodles of fantastic content.
Rant aside, let’s take a deeper look into 5 cool ways to promote your lead magnet (or marketing funnel) using YouTube.
Let’s Brainstorm 5 Ingenious Ways To Promote Your ClickFunnels Funnel On YouTube:
- Begin Your Videos With A Short Call To Action
- End Your Videos With A Short Call To Action
- Consider Paid Advertising On YouTube
- Promote Your Lead Magnet In Your Video Description
- Promote Your Marketing Funnel In Your Channel Links
Let’s take a much deeper dive into the psychology and marketing strategy behind each of these YouTube promotional mechanisms, shall we?
# 1 – Begin Your Videos With A Short Call To Action
The coolest thing about creating videos on YouTube is that you can use this opportunity to brand yourself, your website, your blog, and anything that you choose. The more high-quality content that you create, the better off your YouTube channel will be over the long-haul.
The even better part is that every video you create is another opportunity to plug your lead magnet or marketing funnel URL.
At the beginning of your YouTube video, you could briefly let your audience know about your marketing funnel or lead magnet. You could simply say something like the following:
“The following video is brought to you by my brand new marketing newsletter that I’m giving away free. To gain access, visit MrComputerScience.com/goodies so you can register for free.”
# 2 – End Your Videos With A Short Call To Action
Another way to easily and gently plug your marketing funnel is to include a short call to action at the end of your video.
When you promote your marketing funnel at the end of your video, there’s a good chance that fewer people will see your call to action. That’s because not everyone is going to watch 100% of the video, right?
However, there’s good news. I honestly believe that the viewers who watch the video until the very end, are statistically more likely to enjoy your content. Therefore, these are the exact folks that you want to invite to join your email newsletter or to snag the lead magnet that you’re offering.
Therefore, at the end of your video, you could recite a simple call to action that says something like the following:
“Thank you so much for watching my latest video! If you want to get more marketing tips that rock, then register for my free email newsletter by visiting MrComputerScience.com/goodies. You also get a ton of marketing bonuses when you subscribe, so I hope to see you there!”
# 3 – Consider Paid Advertising On YouTube
When marketers and small business owners talk about using YouTube for their business, most people think only about content marketing. But, did you know that YouTube also has a robust advertising platform? You can pay other end-users to watch your video advertisements for less marketing budget than you think.
If you have an existing YouTube channel with an audience, then you have something that most marketers would crawl over a bed of hot coals to obtain! I’m talking about data as to the popularity of your videos.
You know exactly which of your videos gets the most views. You know exactly what style of content your prospective viewers love to watch. Most people don’t have this data. If you already have a popular YouTube channel, then you have an unfair advantage!
Another huge advantage of YouTube advertising is that YouTube has nearly-endless amounts of advertising space to sell you. Even if you’re in a relatively small niche market, there’s bound to be plenty of room so you can show your video advertisements to your ideal prospects.
# 4 – Promote Your Lead Magnet In Your Video Description
Another huge marketing asset that a lot of YouTubers overlook is the description area for your videos. Not only does the description area contribute to your SEO strategy, but they also rock for plugging your calls to action.
You can gently insert a call to action within your YouTube description to help spread the word about your blogs, hero funnels, webinar funnels, lead magnet funnels, or email newsletter funnels.
Sometimes, even advanced YouTubers neglect their description text. I say take this opportunity to stand out! Take full advantage of this added SEO opportunity and flesh out your descriptions with beautiful, SEO optimized text!
If you loathe the idea of SEO, and if you don’t like to write, then try not to panic. These days, SEO tools make finding good keywords and SEO ideas elementary and straightforward.
Try to use free/cheap SEO tools like UberSuggest or Answer The Public to help find effective keyword strategies that you can use to fill your description area. UberSuggest also rocks for finding more topic ideas for future YouTube videos, which is ideal if you wish to create YouTube videos on the regular.
# 5 – Promote Your Marketing Funnel In Your Channel Links
One of the coolest features of creating a YouTube channel is your channel links section. This is the area of your YouTube channel where you’re allowed to publish and share a handful of your links. You can easily promote your blog, your website, your social media networks, or even your Facebook group.
Another thing that you can promote in this area, is your marketing funnel! Promoting your marketing funnel in your channel link is the easiest thing in the world and the lowest hanging fruit possible.
Remember, that the YouTube listeners who love your content the most are probably the same fans who will bother clicking on your channel in the first place. Therefore, promoting your marketing funnel in your channel’s link area is easily one of the smartest ways that you can promote your marketing funnel on YouTube.
Conclusion
I think that it’s way too easy to overlook all the advantages that modern entrepreneurs enjoy.
Not too long ago, building an online following required an abundance of tech and marketing skills. On top of a monstrous marketing budget!
These days, everything is streamlined and simple. Tools like ClickFunnels make launching an entire sales funnel rudimentarily simple.
YouTube allows small entrepreneurs and small business owners like us the chance to get our word out to the planet, without spending a penny!
The even better part is that you can use your YouTube content to brand yourself, to tell stories, and to promote your email newsletter all at the same time.
I hope that you had fun reading this content. You rock!
As always, please never hesitate to drop me a line if you have any questions. I’ve got your back.
Until then, please have a glorious day!
Mike “The YouTube Strategy” DeVincent
MrComputerScience.com
