Are you a contractor trying to generate leads for your business? Are you sick and tired of paying through the nose for reliable contractor leads? Maybe you realize how fierce the competition is these days!? That’s why you should read every word of this blog post.
Because you probably don’t have the biggest budget in the world. Even if you’re the best contractor in your city, with honorable intentions and willingness to help your clients – if you can’t generate leads effectively, then your goose is cooked. Without fresh contracting leads, your business ultimately fades and wanes.
Can you relate? If so, then rejoice! We’re about to brainstorm 5 of the best lead generation tips for contractors that I love even if you suck with the tech side of things and social media. So, if you run a construction company, patch roofs, install appliances or even if you sell contracting leads for third-party companies, then you’re going to love this blog post.
Before we dive into the lead generation details that you need to know about, let’s briefly introduce why I’m a huge fan of ClickFunnels for the lead generation and tech side of things.
Here’s Why ClickFunnels Rocks For Contractors Who Need Help With Their Lead Generation Strategy
I’ve been building websites for a ridiculously long time. I’m not bragging by the way. Building websites is daunting and laborious! That’s exactly why I’m a huge fan of ClickFunnels.
As someone with experience building websites before the days of WordPress and ClickFunnels, I know the frustration of building websites from scratch. I love that these days there are tools that make launching and deploying powerful marketing pages much easier.
It’s also critical to mention that ClickFunnels is unique from other page builders. ClickFunnels is specifically for those small business owners who wish to sell their products and generate leads. ClickFunnels focuses on building marketing pages, sales pages, and branding pages. If you want to generate leads or sell your products and services, then ClickFunnels focuses entirely on your main concern, which is generating leads and selling your stuff.
Another thing I love about ClickFunnels is that they’re incredibly straightforward to use. If you can use your average smartphone app from your favorite Android (or Apple) store, then you can easily launch a beautiful marketing funnel or lead generation funnel using ClickFunnels.
Rant aside, let’s talk more about my 5 favorite lead generation tips for contractors.
5 Ingenious Lead Generation Tips For Contractors Using ClickFunnels:
- Tip # 1 – Remember to followup with your leads! Customer service and fast response matters more than ever!
- Tip # 2 – Experiment with a wide variety of marketing funnels so you can see what works for your business!
- Tip # 3 – Consider promoting your third party marketplace listings with a marketing funnel!
- Tip # 4 – Never forget the power of email marketing, even in our modern era of social networks!
- Tip # 5 – Constantly think about upsells, cross-sells, and seasonal requirements of your clients!
My 5 Favorite Tips For Contractors Who Need Lead Generation And Use ClickFunnels
Here are the 5 best lead generation tips for contractors using ClickFunnels that I can think of after brainstorming for quite some time.
Tip # 1 – Remember To Followup With Your Leads! Customer Service And Fast Response Matters More Than Ever!
One thing that you likely overlook as a contractor, is that a lot of times, your clients are in an absolute state of panic!
Take me for example. I suck with all things mechanical. Unlike others in my family (who are ridiculously technically adept), I’m terrible when it comes time to fix anything.
For that reason, when I need a contractor, and when I’m to the point of calling a contractor, I’m probably in a ridiculously high-alert state of panic! I need help ASAP. Often, whoever gets back to me the soonest wins the job.
Your clients are probably the same way. The main point I’m trying to drive home here is that your clients are in a state of anxiety when they call you, big time. For that reason, time is of the absolute essence.
How can you make this lead generation tip in your favor? Well, look at ClickFunnels. ClickFunnels allows you to effortlessly followup with your lead effortlessly and automatically. So you can keep in touch, touch base, or refer a call to action to your client without you lifting an additional finger.
That way, when you generate a lead, you can automate a followup sequence so you can nurture the lead, and let your lead know immediately how they can book a call with you or your team – without waiting a single minute!
You can also encourage your new leads to reply to you, email you or call you so you can deliver the best customer service possible.
Why is customer service a big deal for contractors who want to generate leads? Because if your customer service rocks, your customers are much more likely to call for future work orders, or they may even refer your stellar workmanship to their friends and colleagues. 🙂
Tip # 2 – Experiment With A Wide Variety Of Marketing Funnels So You Can See What Works For Your Business!
The main thing I love about ClickFunnels is that they have a massive plethora of “done for you” lead generation funnels and marketing funnels that you can experiment with and test.
Whether you want an elementary lead generation funnel to help you generate email leads or if you want something more direct like a video sales letter page, ClickFunnels makes the entire process straightforward and painless.
Even if you don’t like graphic design, copywriting, marketing or split testing – you can still launch and deploy a fantastic lead generation funnel from scratch and choose from an expansive list of nifty marketing funnel templates.
Once you find a template you like, you can use the ClickFunnels drag and drop editor which is “what you see is what you get”. Customize the marketing template to your liking, and you’re ready to begin collecting leads for your business.
What happens once your lead capture page is up and online? Now’s the time to hustle hard promoting your lead capture funnel!
Take the lead capture page and promote the lead capture page wherever you can! On social media, with content marketing, in your local business boards, with business cards, or even with paid local advertising.
Tip # 3 – Consider Promoting Your Third-Party Marketplace Listings With A Marketing Funnel!
Do you advertise your contracting services on popular contracting websites or marketplaces? If so, then you realize that they’re an obvious and low hanging fruit mechanism to generate contracting leads.
That said, as you realize, competition is incredibly fierce. More and more, it seems like some platforms are “pay to play”. Furthermore, many of these contracting marketplaces don’t allow you to brand yourself as much as you’d like.
Popular Contracting Marketplaces Include:
- Angie’s List
I’m not saying that these marketplaces are bad. Heck, they’re excellent and I say when it comes to lead generation – any port in a storm is a beautiful thing.
One thing you might consider trying is to promote your third-party contracting websites via a marketing funnel that you control. A marketing funnel that puts you and your brand first, and the third-party marketplace second.
That way, you can benefit from the rapport, prestige, and lead generation process that the marketplace affords you while also working to build your brand as a contractor.
Do you first! Try your best to brand yourself as much as possible. You can even try to generate an email lead before you plug your third-party marketplace listing.
Tip # 4 – Never Forget The Power Of Email Marketing, Even In Our Modern Era Of Social Networks!
A lot of expert and amateur gurus alike are hastily abandoning email in hopes of a greener, newer horizon. However, I think their abandonment is hasty and erroneous! 😉
The main reason why I’m a proponent of email marketing, and probably always will be, is because a newsletter subscription base is something that you own. Your email newsletter subscription base, AKA your list of customers and leads, is by far, your best business asset.
Compare your email newsletter list to a social media account. The biggest difference is that you don’t own your social media account. You never have, and never will. Someone can readily snatch your social media followers if you violate even the slightest terms of service violation.
However, your email list (email newsletter subscription base) is much different. These are folks who agreed to hear from you, and registered on a website that you control! A subscription base is a digital asset that’s much more concrete.
On a more practical footnote, email marketing helps you to promote your contracting business, generate leads, and to let your subscribers know whenever you launch a new promotion or deal. Consider that you can launch promotions, openings, deals, or discounts for your contracting business and write a friendly note to your subscribers letting them know the details.
If you want to get more involved, you could even send a periodical email newsletter stuffed with tips in your industry. That way, you can keep your brand fresh in the eyes of your prospective (and current) clients, and hopefully generate lots of good karma along the way.
You can also include ample calls to action within your email newsletter! Let your clients know about your latest contracting deals and the many benefits of working alongside you and your exemplary team.
Tip # 5 – Constantly Think About Upsells, Cross-Sells, And Seasonal Requirements Of Your Clients!
I always try to ask my readers the following question. What else can you sell to your ideal client? What other frustrations do they have? How can you sell them a service so that it’s a win/win?
Let me ask you a question. Do you know your ideal construction client well enough? What type of frustrations do they have when taking care of their property?
Would they be interested in a retaining, year-round recurring service? Or, do they require special tasks and work around certain times of the year? Maybe during the winter, they need snow removal. In the fall they need you to remove excess leaves and foliage. Maybe in the summer, they want their lawns mowed weekly.
The point is that if your clients love you and your work, then there’s a great chance that they might at least listen to your full suite of contracting offers.
What else can you offer so that you and your client both benefit? As long as you’re offering an astounding service to your clients, then it eliminates any pressure when presenting an upsell or new offer. This is doubly true if you provide stellar work and stand behind your jobs!
The good news about launching a new offer is that ClickFunnels makes everything straightforward if you want beautiful marketing pages, sales pages, video sales letter pages, and fully-fledged sales funnels.
So, if you want to experiment with additional offers and services, then you could launch and deploy your new campaign with style and work hard getting the page in front of your existing (or prospective) clients.
Why is this process so ridiculously important? The idea is to increase how much your average customers and leads are worth on average.
That way, you can try your best to increase the average value of your client, which is a huge deal these days in our world of ruthless competition, and the ever-increasing cost of advertising! (If you buy any paid advertising these days, I’m sure you can relate!)
After blogging and generating leads for a while, I’ve put a ton of brainstorming power into many of these nifty lead generation tips. I hope you had fun brainstorming and looking closer into how these lead generation tips can help to jumpstart your contracting lead generation flow.
As always, I invite you to contact me if you ever have any questions. I love to hear from my readers, and I endeavor to read and assist if you ever require my aid, or if you wish to brainstorm.
Until that time, remember that lead generation is like anything else. If you want to be successful, you need an abundance of luck, grit, hustle, effort, and passion. I hope that this content finds you well, and I wish you the utmost best in your lead generation endeavors.
Until next time, please have a beautiful day.
Cordially and humbly yours…
Mike “The Contractor Lead” DeVincent