As a longtime user of AWeber, I’ve put forth a ton of time brainstorming and thinking about how bloggers can build their email list. If you’re a blogger who wants to build their email list without stress, then read this blog post!
We’re about to talk about a handful of fantastic strategies and tactics to help bloggers of all varieties generate leads and build their email lists.
5 Genius Email List Building Hacks For Bloggers Using AWeber
- # 1 – Launch An Email Course
- # 2 – Promote Your Email Newsletter Within Every Blog Post
- # 3 – Split Test Different Lead Magnet Ideas
- # 4 – Create Fresh Blog Posts Regularly
- # 5 – Advertise Your New Blog Posts Everywhere
Let’s Brainstorm Amazing Email List Building Methods!
Blogging rocks, and I also love email marketing. However, I want to let you know that successful email marketing, lead generation, blogging, and self-publishing requires nonstop effort! That said, I’m delighted to brainstorm my favorite email list building methods for bloggers! Let’s dive in, shall we?
# 1 – Launch An Email Course
Launching an email course is easily one of the coolest ways to build your dream email list using AWeber. AWeber makes it super straightforward for you to automate your email marketing campaigns without any complicated tech stuff.
But, maybe you’re not sure how an email course works? Email courses are super manageable to understand. An email course is simply a collection of automated emails that teach your new subscribers about a particular subject or topic.
So, here’s a fun exercise to help figure out the content of your ideal email course. Ask yourself what is something fun, exciting, entertaining, while also educational that you can share with your ideal audience?
What’s a topic that your ideal prospects constantly ask you about over and over? What are the top 3 or 4 questions people keep asking about ad nauseam? These might make for the perfect ideas to work into your dream email course or automation sequence!
Here Are A Few Email Course Sample Ideas Across A Variety Of Niches For Email Marketing:
- A dentist could write a 4-day email course that teaches how to improve dental health from home
- A health coach could write a 30-day email course about how to start working out from home and staying healthy on a budget
- A computer science instructor could write a 14-day email course that teaches an introduction to Python computer programming
- A marketing blogger could write a 7-day email course that teaches all about how to launch your blog without advanced tech skills
- A food blogger could write a 5-day email course that shares how to cook the 5 best recipes for newbies who have zero cooking experience
Another Note About Email Courses…
In my humble opinion, email courses make for the perfect lead magnet creations because they can help you to share fantastic web content while also generating a lead. Furthermore, email courses are great for helping your new subscribers and building good-karma! Good karma and helping your email subscribers are both keys to any worthy email newsletter endeavor!
Do you relish the prospect of launching an email course? If so, then I invite you to read an epic blog post I wrote for you that reveals how to launch an email course in much more detail. If you adore the idea of creating an email course, then I invite you to brainstorm more!
# 2 – Promote Your Email Newsletter Within Every Blog Post
One of the biggest blogging blunders I’ve ever made is failing to promote my products, affiliate offers, books, courses, and email newsletter signups throughout my blog posts.
If you’re going to dedicate yourself to authorship and self-publishing new blog posts normally, you may as well make wise utilization of your blog’s valuable real estate.
Take the humble MrComputerScience.com blog’s layout as an example. As you look closely, you’ll see that I promote my legendary email newsletter nonchalantly throughout the content.
There are endless (and creative) ways that you can promote your lead capture page, lead magnet, or email newsletter in your blog posts without stress.
Here’s How I Promote My Email Newsletter On This Very Blog:
- I promote my email newsletter on the MrComputerScience.com main navigational menu.
- I promote my email newsletter at the top of each blog post.
- I promote my email newsletter at the end of each blog post.
- I promote my email newsletter via inline text and obvious calls to action.
- I also promote my email newsletter on various pages, within ebooks, online courses, et cetera.
Your WordPress Widget Areas May Also Be An Exceptional Way To Promote Your Email Newsletter!
Also, don’t forget about your WordPress widget areas! Depending upon your blog’s layout and preferences, your widget areas may be perfect for promoting your email newsletter! Some WordPress themes also grant you creative welcome bars and sidebar widgets that make for the ideal call to action areas.
If you lack creative flair, don’t fret. You can use apps like Canva or Snappa to create beautiful banners that help promote your blog posts. Either app gives you myriad options so you can build amazing banners to place after your blog posts, in sidebar widgets, or wherever your blog’s theme allows.
# 3 – Split Test Different Lead Magnet Ideas
Creating several lead capture page variations is simple using AWeber. That’s why I encourage you to consider creating several varieties of your lead capture pages (and lead magnets) so you can optimize for conversion.
As a science geek and fan of data, I can’t help stress the power of split testing. Split testing is invaluable for email newsletter publishers, bloggers, writers, or anyone doing any online marketing.
Even on this humble MrComputerScience.com blog, I try to strive for a 50% conversion rate on my email newsletter registration page and opt-in forms! So, if my humble lead capture pages don’t attain at least 50% conversion, I get sad (lol) and try to redesign the lead capture page and improve upon the copywriting and design.
What To Do If You Can’t Decide On The Perfect Lead Magnet Idea? Here’s A Nerdy Blog Analytics Tip To Help You Decide!
One smart tip I can offer is to look at your blog’s traffic analytics! Try to find out which topics and blog post ideas your readers already love. These topics might make for ingenious lead magnet ideas! Food for thought!
Try to study your blog’s analytics to determine which of your blog posts are the most popular, which blog posts get shared the most, which blog posts people spend the most time reading, et cetera. This kind of data is invaluable when brainstorming awesome lead magnet ideas!
At this point, you may be thinking, “But Mike… Dude! I don’t have a blog up and running yet or I don’t have any analytics or website traffic to speak of at this point!” – If so, I understand your frustration! No worries! I can totally relate!
How To Brainstorm The Perfect Lead Magnet Ideas For New Bloggers
If you’re in the beginning stages of launching your blog and establishing an email newsletter, then you may encounter struggle trying to figure out the best lead magnet idea. If you can relate, then I have an outstanding strategy to help you decide.
If you don’t have a blog up and running yet, and thereby have no data to rely upon, then you can’t rely upon your blog’s analytics, obviously. However, there is other analytics you can tap into and use! The first tip is to search on a website called Answer The Public.
Answer The Public provides a ton of raw SEO search engine data to help research insightful topics. You can use Answer The Public to help figure out what types of questions people are asking in your niche based on keyword queries! This information makes it super elementary and fun to brainstorm nearly-infinite lead magnet ideas in any niche or market.
Another enormous idea to help brainstorm lead magnet approaches is to visit a website called Quora. Quora is, to my understanding, one of the largest Q and A forums on the planet. You can thereby type in a keyword, and you can immediately figure out what types of questions live people are asking in practically any marketplace, industry, niche, or topic.
I’m a tremendous fan of both Answer The Public and Quora! They’re both invaluable content marketing, email marketing, blogging, and content creation brainstorming machines! I advise all nonfiction writers, bloggers, and authors alike to visit both sites regularly to help accumulate intelligence about their market and the questions their ideal prospects are likely to frequently ponder.
Also, if you still haven’t launched a blog yet, then I invite you to read my legendary post that gives 10 reasons why you should start a WordPress blog from scratch. If you’re still on the blogging fence, then I wrote this content for you!
Here’s What To Do If You Want To Start Split Testing Your Lead Magnet Ideas And Lead Capture Pages Without Much Stress Or Anxiety!
My intro to split testing is uncomplicated. I challenge you to create a few different lead magnet ideas! Then, you can split test the demand and conversions to help determine which lead magnet ideas garner the most interest from your blog readers.
That way, you can experiment and try advertising different lead magnets on your blog posts to see which ones attract and draw the most action.
If you blog about different categories and topics, you could also create lead magnets for each topic that you regularly cover. Food for thought!
As time goes on, you’ll probably get a better idea of which lead magnet ideas are popular for your audience, and which aren’t. Either way, until you test, all you have is a guess!
# 4 – Create Fresh Blog Posts Regularly
Even if your blog is excellently optimized for conversion, email list building, and lead generation, you still need to attract your ideal readers. Right? The mystery that many bloggers face, is how can they earn those preciously invaluable readers in the first place?
I find that creating fresh blog content is undoubtedly one of the most prosperous ways to increase my blog traffic. Blogging is great for SEO and search engine traffic! By creating fresh content routinely, you can endeavor your utmost to provide tons of value to your marketplace. My advice for all bloggers? Study your ideal audience to the best of your ability, and then create content designed to serve.
Remember That Your Blog Posts Also Help To Build Your Email List And Promote Your Email Newsletter!
Want some powerful blogging motivation? Then consider this. Every blog post you ever write is a potential entryway into your email newsletter.
You can place a prominent call to action promoting your AWeber lead capture page throughout your new blog content. Hopefully, if your blog readers love and resonate with your content, they’ll see your email newsletter invitation.
This is why I’m always stressing the dire importance of promoting your email newsletter on your blog boldly, and shamelessly! Make sure that your fantastic blog readers know all about your email newsletter!
A properly optimized blog serves as the ultimate motivation to constantly go above and beyond with regards to your blog content creation. It does for me, anyway. Knowing that your blog looks and functions well can help smash writer’s block, and give you the energy (and passion) you need to continually write!
All of this is excellent news if you already love writing. Do you have the soul of a writer? Do you enjoy writing as much as I do? If so, then congratulations! As a writer, you have earnest advantages over your non-blogging competitors!
That’s because as someone who loves to help others and produce content, you can be the first to report on brand-new topics. You can try harder than your competitors by creating fresh content regularly and helping your hard-earned readers!
# 5 – Advertise Your New Blog Posts Everywhere
I frequently write about my failures as a blogger. Without question, one of my most fabulous blogging failures is failing to take the time to sufficiently promote my blog posts.
So, I beg of thee, don’t make the same blundering errors that I have undergone! In other words, I urge you to bend over backward promoting your new blog posts. Endeavor to grant your blog posts the attention they deserve.
Make sure to hustle arduously promoting your blog posts! Share them across social channels and with existing email subscribers as you publish. Hopefully, as you publish more content, different search engines will take note that you create helpful content regularly.
If you’re not sure how to promote your blog posts, that’s yet another reason you should promote your AWeber lead capture pages within your blog content. Your email newsletter makes for one of the best blog post promotional methods. For sure.
Therefore, try your best to let all of your blog readers know about your email newsletter shamelessly and thoroughly!
Top Email List Building And Email Marketing FAQs
After email marketing and studying email list building for a while, I’m eager to bestow my best email marketing and lead generation wisdom with you. The following content comprises my answers to popular email marketing questions. Please enjoy!
# 1 – Is AWeber Easy To Use For Bloggers And Newbies?
Yes, absolutely. AWeber is ludicrously easy to use. One of the main reasons I considered AWeber years ago is because of its reputation for ease of use.
Whether you want to create a massive email autoresponder campaign or develop and deploy a beautiful email marketing newsletter, AWeber makes everything surprisingly smooth.
Additionally, I can confidently state that the AWeber support desk rocks and their friendly team are always happy to accommodate without stress or delay.
# 2 – Can AWeber Make Lead Capture Pages? Can AWeber Make Squeeze Pages?
Yes! AWeber has a beautiful lead capture page tool that can help you to create an email newsletter signup form without coding skills, copywriting expertise, or tech stress.
AWeber also has a handful of gorgeous templates that you can use. So, if you’re not the best graphic designer in the world, then you can still launch fantastic email newsletter registration pages without second-guessing.
Another thing I love about the AWeber lead capture page builder is that it’s 100% drag and drop easy. Everything is what you see is what you get. So, if you despise the tech side of everything, then you don’t have anything to worry about because the AWeber page builder is truly straightforward and painless.
# 3 – Does Email Marketing Work For Bloggers?
Yes, I think that email marketing works for bloggers without question. In my blogging experience, email marketing is second to perhaps only search engine optimization as far as blog promotion goes.
One of the main reasons email marketing rocks for bloggers is because your blog readers can make for some of the most loyal email subscribers! I honestly think that if someone loves your blog posts, they’ll also appreciate your email newsletter content.
For example, if someone is on your blog reading your content, and they decide that your content is awesome, then they would make for an excellent email subscriber, right?
Your blog reader is on your blog, reading your content! Hopefully, they’ll also adore reading your future blog posts as well. You have nothing to lose by inviting your blog readers to join your email newsletter. Doubly so if you offer an amazing lead magnet as an incentive!
Then, every time you publish a new blog post, you can dispatch an email newsletter issue letting your subscribers know the details.
Also, I would be remiss if I failed to invite you to read this legendary blog post I once wrote about email list building for bloggers using WordPress. If you wish to brainstorm more nerdy email list building topics, then I invite you to read!
# 4 – What Is An Autoresponder Email For Email Marketing?
An autoresponder email is a marketing email that dispatches automatically to your new email subscribers. I’m an immense fan of email autoresponders and I’ve been using them for a super long time.
One of the most prominent advantages of email autoresponders is that you can set up the campaign initially, and then sit back and let the campaign work on your behalf.
Another significant benefit I love about email autoresponders, other than the freeing liberation that automation provides, is the corresponding data. Data is everything! As a science geek, I adore all marketing data.
Consider the following example. After email subscribers begin to navigate through and interact with your email autoresponder campaign, you’ll get a much better idea about which emails your subscribers love – and which they ignore. This allows you to further develop future content ideas based upon what you already know your subscribers to enjoy.
# 5 – Does Email Marketing Still Work?
I honestly hold that email marketing is still one of the most dependable methods for small business owners, bloggers, coaches, consultants, teachers, dentists, real estate agents, or anyone to help build their business.
Not only is email marketing ridiculously easy these days thanks to tools like AWeber, but it’s also super affordable. Even if you’re operating on a shoestring budget, email marketing will likely cost you much less than you think to start properly.
Also, on a closing note. If you’re a blogger who fancies writing? Then email marketing might be one of the most fulfilling and gratifying writing exercises that you experiment with all year. So, to acknowledge your question, yes, I adore email marketing and I recommend it to all of my colleagues, friends, and fellow bloggers worldwide!
I want to thank you so much for reading my humble MrComputerScience.com blog. You rule!
I tried my utmost to brainstorm 5 awesome email list building methods for bloggers. Hopefully, you had fun reading, and this content finds you well.
As always, I invite you to contact me if you wish to brainstorm, ask questions, or hit me up with feedback.
Thanks again for reading. I owe you the world.
Please have a great day!
Cordially and humbly yours…
Mike “The List Building Blogger” DeVincent