Are you a coach or a consultant trying to generate more leads or increase your lead conversion? If so, then you realize that the cost of advertising keeps getting higher! You also realize that the competition is smarter and more aggressive than ever.
That’s why I’d love to brainstorm these three powerful lead conversion strategies for coaches and consultants using ClickFunnels. ClickFunnels can help you to provide more value to your leads, and to build massive rapport with your subscribers.
Why is your lead conversion rate so critically essential? Because unless you have a huge marketing budget, then dismal conversion rates can tank your campaign. That’s lead conversion 101, and it’s why I’m a huge fan of trying to increase conversion rates through every step of the marketing funnel.
Here are my three favorite lead conversion hacks for coaches using ClickFunnels.
3 Lead Conversion Strategies For Coaches Using ClickFunnels:
- # 1 – Split Test Your Lead Generation Funnels
- # 2 – Alternate Your Selling Style
- # 3 – Feed Your Funnels With Rich Content Regularly
These three lead conversion tips work wonders for helping to improve your marketing campaigns. Let’s take a closer look and brainstorm more closely regarding these nifty strategies.
# 1 – Split Test Your Lead Generation Funnels
One of the most critical advertising lessons of all time is that you need to experiment to determine what works. That’s one of the most important lead conversion strategies of all time. Split test your lead generation funnels!
With ClickFunnels, split testing is the easiest thing in the world. Not only can you choose among a massive list of “done for you” lead generation templates, but you have ample data to analyze and help your experiments.
Soon, after sending some website traffic to your lead funnels, you’ll have accommodating data so you know for sure which lead generation funnels work for your niche, and which you need to drop.
Let me tell you a quick story. I’m an online teacher with over 14,479 fantastic students. One of the most common questions that my students ask, is regarding their lead capture pages. The students always ask me how their pages are going to convert! I’ve lost count of all the times students have asked that question.
The truth is that I never know how the pages are going to convert. It’s impossible to guess. Sometimes you’ll swear that a lead generation funnel will crush, but then it flops. The opposite is true sometimes as well. Looks can be deceiving! Until you test, all you have is a guess!
# 2 – Alternate Your Selling Format And Followup Style
Split testing your coaching offers doesn’t end with your lead generation funnel you know. The back end of your marketing funnel also presents a ton of moving parts so you can split test and experiment.
For example, let’s take a look at how you followup with your existing coaching prospects. Are you sending webinar invitations, blog posts, Podcasts, bridge pages, tutorials, and a variety of content? That way, you can test to see which formats of content your leads love the most.
No matter what type of content you’re sharing with your audience, remember to include a call to action. If you share a blog post? Include a call to action. If you share a webinar? Promote something. If you promote a short video tutorial? Make sure there’s a large button below the video promoting your offer.
The lesson here is that your subscribers are different. Some of your subscribers might sit through a 45-minute webinar, while others loathe the idea. Similarly, some of your subscribers might love to read an ebook or a 5,000-word blog post, but your other subscribers detest the idea of reading.
That’s another huge reason why I love ClickFunnels. ClickFunnels makes it simple so you can create and launch a wide variety of landing pages to experiment with and test.
With ClickFunnels you can easily launch automated webinar funnels, membership funnels, bridge pages, survey pages, and other landing pages of varying formats to help find the sweet spot for your campaigns.
ClickFunnels also boasts a sweet marketing feature known as followup funnels in the ClickFunnels platinum plan. Followup funnels are the holy grail of lead conversion and allow you to followup automatically via text, social, and email messages.
Followup funnels empower you to followup like a boss across various marketing channels so you can breakthrough with your marketing messages at the right time. This is how you can finally empower your split testing and marketing format experiments!
# 3 – Feed Your Funnels With Rich Content Regularly
Content marketing rocks! Create content that helps your prospective coaching client without requiring anything of them upfront. What better way to showcase your expertise, prove that you care, and announce to the world that you have the skills to help your coaching prospect?
The even better part is that content marketing is a ton of fun if you love to help your model coaching prospect. Do you love to create blog posts, YouTube videos, Podcast content, or social media posts? If so, try your best to interact with your clients before they land in your lead generation funnel.
The more you expose yourself to your clients naturally, the more they can get to know you and hopefully, they’ll then realize how you can help them. So, I propose that you spend time brainstorming and creating amazing content.
One of the biggest nuances about content marketing is that the content you create can help brand you before your leads ever opt-in to your lead funnel.
The idea is to create phenomenal content for your prospective coaching clients. Not sure what type of content to create? Here’s a great brainstorming exercise. Try your best to help your coaching prospects by answering the top 20 questions and frustrations that they experience in your niche. Visit websites like Quora and AnswerThePublic to figure out how you can help your prospects.
Are you intimately familiar with the questions that your ideal coaching prospects constantly struggle to answer? If so, then you’re in a powerful position to launch an amazing and genius content marketing campaign that helps your ideal coaching client.
No matter what type of content you create, it’s always a great idea to include a call to action. Whether you create a blog post, a YouTube video, or a podcast episode, you can end the content with a call to action that promotes your lead magnet funnel.
Lead Conversion For Coaches Using ClickFunnels FAQ:
I’ve put forth a ton of time brainstorming lead generation and email list building strategies for coaching and consulting.
I’d love to spend a few minutes talking about some of the most popular questions you’re likely to encounter in this space.
# 1 – What’s The Best Marketing Funnel For Coaches?
I propose that webinar funnels, survey funnels, and book funnels are some of the best marketing funnels for coaches and consultants.
However, of those three, I love webinar funnels the most. I honestly think that webinars are especially powerful for coaches. Webinar funnels allow you to generate leads, share amazing content, and you can also pitch your coaching offers on the webinar.
Webinars also rock for building your brand and building authority, both of which are important for coaches and consultants alike.
# 2 – How Do I Promote My Coaching Business?
One of the best ways to promote your coaching business is through a lead generation funnel. Once you generate leads, you can then follow up with your leads over the long-haul and hopefully build powerful relationships with your audience.
When it comes to advertising your marketing funnel, you have a few different options. Content marketing and paid advertising are the two most popular options. Content marketing rocks if you love to create content! Paid advertising rocks if you love to experiment, and if you have a marketing budget.
If you choose paid advertising, be wary! Paid advertising is more expensive than most gurus and experts blazon (brag). Make no mistake, paid advertising costs a fortune, and in my opinion, the cost continually increases.
Regardless of how you generate leads, try your best to treat them right. The fun part is that even if your prospects decide not to buy immediately, they’re still on your email list. You can continually promote new projects, books, courses, tools, and affiliate offers to them over time.
Hopefully, you can craft unbelievably outstanding content that your coaching prospects enjoy over the long-haul. That way, all of your email subscribers benefit, and you can feasibly also benefit as a result of your awesome email newsletter base.
# 3 – Does Content Marketing Work For Coaches Or Consultants?
Yes, absolutely. I’m a huge fan of content marketing for all business owners, large and small. The main reason I love content marketing is that you’ve never had this many opportunities to promote yourself.
YouTube, Podcasts, blog posts, and social media content have taken the internet by storm over the last few years. There are too many prominent social networks to name, and people all over the planet are sprawled all over the internet chomping at the bit for more content.
They want more blog posts, more videos, more courses, more books, and more podcasts! It’s up to the small business owners, influencers, bloggers and writers of the world to satiate that demand! Are you up for the challenge? If so, then content marketing rocks.
# 4 – What Advertising Networks Work Best For Coaches And Consultants?
Three of the most popular advertising networks are Google Ads, Facebook Ads, and Microsoft Ads. Either of those three advertising networks provides more advertising than any of us can ever handle.
But, did you know that these three networks are just scratching the surface of online advertising? That’s because of all of the social media networks also have robust marketing channels.
For example, did you know that you can buy advertising on Twitter, Pinterest, LinkedIn, TikTok, Reddit, Quora, and just about every other social media platform?
Each of these massive platforms possesses tremendously large audiences!
It might be a great idea to conduct additional research to figure out which of these social networks caters most to your ideal coaching client. One major tip is to contact the advertising networks that interest you. Show them your marketing creatives! Ask them if your marketing creative is a good match for their audience.
Also, always ask any prospective advertising network if they have special deals, coupons, vouchers, and discounts for new customers. Free advertising is the best advertising on the planet. You’d be bonkers not to ask!
# 5 – How Can I Generate Targeted Leads For My Coaching And Consulting Business?
I honestly think that marketing funnels, sales funnels, and lead generation funnels are some of the best ways to generate targeted leads for your coaching business.
A proper funnel can help you to not only generate leads, but you can also follow up with your leads automatically.
Another huge benefit of a solid lead generation funnel is that they’re extraordinarily dynamic.
For example, a solid marketing funnel can include ample branding material, tons of teaching content, and also plenty of opportunities to buy.
No two marketing funnels are alike, and I always encourage everyone to test and experiment with their funnels to see what works the best for your industry, niche, and style.
Once you have a solid marketing funnel up and running for your coaching or consulting business, your job becomes to promote that funnel everywhere!
Promote your funnel in advertising networks, in your social media profiles, in your books, in your email signature, and everywhere else that you can. Try your best to share your message with the world!
Conclusion
I poured my heart out in this blog post to help you generate more leads and to better optimize those leads!
I realize how frustrating it can seem when building your email list these days. That’s why I’m so ridiculously passionate about these nifty lead generation topics.
I do hope that this content finds you well. Remember, the main idea is to create fantastic content. Good karma is an underrated currency in our world of marketing these days.
Try your best to help your coaching clients to the greatest extent of your ability. Build and launch a coaching funnel that rocks. Once your funnel is up and running? Now it’s time to promote. Promote your funnel everywhere!
Thank you so much for reading this content, and please have a divine day! I wish you the utmost best, truly.
Cordially and humbly yours…
Mike “The Coaching Funnel” DeVincent
MrComputerScience.com
