In our new era of eCommerce, online streaming, digital learning, and digital currencies, it’s critical that your small business modernize its marketing strategy. I hereby propose that email marketing is one of the best ways to get the word out about your small business while modernizing your marketing endeavors.
However, writing compelling and helpful emails can be tricky if you don’t have much experience! Especially if you loathe writing, or don’t have the time to work on your craft.
That’s why you should read this blog post. I’m going to share two clever ways you can use Answer The Public to help brainstorm powerful email marketing ideas, even if you’re in an epic writer’s slump.
If you’re not familiar, Answer The Public is a freemium research and SEO tool that helps to create oodles of helpful SEO and keyword research data. Let’s take a closer look at 2 of my favorite tricks for email marketers in particular!
2 Ways How Answer The Public Can Help To Brainstorm Cool Email Marketing Ideas:
- # 1 – Using Answer The Public To Craft The Perfect Welcome Message
- # 2 – Using Answer The Public To Write The Perfect Email Followup Campaign
Before We Start, I Want To Mention Why I Love Email Marketing For Small Business Owners!
It’s important to remember that email marketing, in my opinion, is easily one of the most affordable methods to advertise your business. Email marketing is easy to overlook considering the massive popularity of Pinterest, Instagram, and TikTok! However, as you probably realize, email marketing is still tremendously powerful, and a great idea for many small business owners. That said, email marketing is tricky and also takes a ton of effort to get right!
That’s why I’m a huge fan of Answer The Public! I honestly think that Answer The Public is an excellent content brainstorming tool that rocks for email marketers, bloggers, teachers, copywriters, small business owners, and marketing agencies alike.
Let’s look at two of my favorite methods email marketers can gameplan their next email marketing campaign while using Answer The Public.
# 1 – Using Answer The Public To Craft The Perfect Email Marketing Welcome Sequence
I’m always ranting and raving about the importance of the perfect email marketing welcome sequence. You only get one chance to “wow” your email subscribers. Don’t waste this opportunity! I also must warn you. Since everyone and their pet corgi has an email newsletter these days, you must stand out, and competition is fervent!
Answer The Public can help you get deep into the psyche of those asking questions in your market. In the email marketing world, knowledge is everything, so I’m a huge proponent.
Before we talk about how Answer The Public works in more detail, I’d like to talk briefly about the core essential pointers for a serviceable email marketing welcome sequence.
If You’re Not Sure What To Include In Your Email Marketing Welcome Message, Here Are A Few Pointers:
- Make sure that your welcome campaign introduces yourself! Branding and stories are both critical keys!
- Make sure that your welcome campaign sends thanks to your new subscriber, and welcomes them!
- Don’t forget to deliver massive value to your email subscribers. This is where understanding their core frustrations is key.
- Share links to your best content! If your content answers top questions that your subscribers ask, even better.
- Maybe you could include a FAQ section, answer the top 3 most common questions, or address the top 3 frustrations related to your niche.
A Genius Email Marketing Tip That I Share With All Students, Friends, Colleagues, And Everyone!
So, how are you supposed to write the perfect email marketing welcome message? How can you make the biggest impact possible, while also branding yourself and providing helpful content to your email subscribers?
I want to let you know that I’ve taught several email marketing and writing courses over the years. One of the most common questions I’ve yet to encounter is how students can effectively write marketing emails. The best answer is to know who your audience is, what they want, and how you can help them. I also have other advice I’d love to share.
My humble advice is simple. Act natural and be yourself as you plan and write your marketing campaign. Try your utmost to boost and accommodate your fantastic email subscribers! Another critical email marketing tip is to study your end-users and know what types of questions they ask in your niche.
If you’re not sure what types of questions those in your niche ask, then no problem! One of my favorite solutions is to use Answer The Public. Answer The Public helps you tap into “red meat” search data insights so you can see exactly what other people are searching for in your niche. With this much natural SEO search data at your disposal, it’s easy to figure out specifically what your audience wants to learn, solve, and figure out.
My Favorite Exercise For Unleashing Nearly-Endless Email Marketing And Email Newsletter Ideas…
So, here’s an awesome exercise that I love to carry out whenever I’m planning an email marketing welcome sequence. First, I’ll write down 10 common questions that those in my niche experience. It’s easy to find this data using Answer The Public. These questions make for the perfect marketing emails, subject lines, campaign strategies, email newsletter pieces, Podcast episodes, YouTube videos, or blog posts that you can then share with your email subscribers.
After You Make A List Of Top Questions, Try To Turn Those Questions Into Pithy Yet Actionable Email Marketing Topics!
If a question is popular in your niche, there’s a chance that those on your email list ask the same questions to themselves or they have at least wondered about those topics in the past. That’s why common questions, in my opinion, make for excellent topics for your email newsletter and initial welcome sequence.
Once your list of popular niche-related questions is ready, it’s time to write the perfect email marketing campaign to welcome your subscribers.
You may also find that you’ve already written content (on your blog, or elsewhere) that answers some of the top questions in your niche. If so, perfect. You can now share links to those blog posts within the first email sequence. That way, the welcome sequence contains a ton of actionable and helpful content for your amazing email subscribers.
The best part is that you now know for a fact that people are indeed searching for content similar to what you’re sharing. Let this leverage and knowledge fuel your confidence to create fantastic content over the long-haul!
Even if you don’t have any pre-existing content to share inside of your initial welcome sequence, you can still hustle to answer some of the top questions that your prospective subscribers are likely to experience. You can then turn your answers into blog posts that you share in your initial welcome email.
Knowledge of your marketplace and questions in your niche is everything. I also think knowledge can help provide tons of inspiration, and motivation to write stellar email newsletters and email marketing content.
# 2 – Using Answer The Public To Write The Perfect Email Followup Campaign
I write a ton of marketing emails. One of my biggest frustrations is that it’s nearly impossible to write marketing newsletters consistently over time! Developing and publishing a consistent stream of blog posts and email newsletter content is laborious. If you can relate, then Answer The Public can certainly help brainstorm new email newsletters and other content ideas over the long-haul.
My Biggest Email Marketing Secret Revealed? Perhaps!
One of the biggest content marketing secrets is that many students ask the same questions, over and over again. Meaning, much of the content you create is evergreen in nature.
That said, you also experience an ongoing change in nearly any niche. Technology changes. The education and knowledge of your market changes. Times changes. Economies change. Everything changes.
This change presents beautiful opportunities for you, as a writer, blogger, and self-publisher. That’s why it’s a genius idea to monitor Answer The Public periodically to look closely at how your market is changing.
Use these insights and forecasts to help create and publish content before your competitors catch on to how the marketplace shifts with time. Be first to report on trends in your niche, and your subscribers may notice and thank you for your diligence and efforts.
Want The Best Email Marketing Content Idea? Here You Go. Never Stop Studying Your End-Users! Then You’ll Have Nonstop Content Ideas – Indefinitely!
The more you know about your audience, the easier it becomes to write compelling, worthwhile, and karma-building email marketing content that rocks. That’s the single biggest email marketing followup strategy I can ever share with you.
I think that understanding the pain points, frustrations, and curiosities of your niche are paramount to writing powerful email marketing followup campaigns. Remember that this stuff changes. That’s exactly why I’m an outspoken fan of Answer The Public!
Answer The Public makes it elementary for you to quickly research the questions that your marketplace asks at any given time. That way, you can formulate the perfect email followup campaign in a way that sells the click, speaks directly to the desires of your market, and hopefully, provides extraordinary value to your new (and hard-fought) email subscribers!
Armed with this information, it’s easy to see how you can craft entire legions of followup emails that are derived from the very concrete topics that people are requesting.
Also, consider your email marketing automation capability armed with this knowledge. Maybe you could write a 10-part email followup campaign. Or, imagine if you wrote a 20 part email followup campaign!
Each email answers a new question that your marketplace asks. Or, you could share FAQ emails to your subscribers now and then so you can hopefully address many of the questions, concerns, and anxieties those in your market are likely to encounter.
The email marketing world is your oyster.
Email Marketing FAQs For Bloggers And Small Business Owners
After blogging and writing for years, I’ve experienced a ton of email marketing and lead generation roadblocks! That’s why I’m delighted to share some of my best insights by answering common blogging and email marketing questions below.
# 1 – Is Answer The Public Free?
Yes! Well, kind of. Answer The Public is a freemium tool. You can register and try Answer The Public for utterly zero cost, and you don’t need to open your wallet or use a credit card to register.
However, please consider that the developers of Answer The Public need to make money! Therefore, Answer The Public also offers premium features. Premium features include unlimited search, additional data, content strategy, the ability to work with teams, special upgradeable pro features, ability to export, and priority support.
Also, the free version of Answer The Public limits you to a certain number of searches per day. So, the free version is capped. Overall, Answer The Public rocks and is worth checking out even if you’re a solo blogger operating on a razor-thin budget. (At the very least, try their free plan.)
# 2 – Does Answer The Public Work On Firefox? What About On Linux?
Yes! Answer The Public is 100% cloud-based, so you can use it on nearly any operating system or browser.
Also, Firefox is the main browser I use for daily web browsing and I find that Answer The Public works flawlessly on Firefox without any tech stress or issues.
Furthermore, I must confess that I use several ad-blocking and privacy addons on Firefox. Answer The Public works flawlessly for me, even on a super “hardened” Firefox browser. No complaints or issues on my end!
# 3 – What’s The Best Method To Build An Email List?
In my opinion, there are two primary flavors of email list building and lead generation. Either method requires the study of the art and science of email marketing and lead generation funnels!
For you to generate leads, you need to offer some type of lead magnet to entice your prospective subscribers to join your tribe. Whether your lead magnet is a webinar, a free course, or a free book, it needs to allure and entice your prospect enough to get them to act!
Once you have a solid lead magnet, the name of the game is to generate website traffic. In other words, you must also advertise your lead magnet somehow! Let’s talk briefly about the two big “flavors” of advertising that I know of and discuss with colleagues.
The first flavor is content marketing. In this massive category, I place methods such as blogging, search engine marketing, social media marketing, social media contests, Podcasting, YouTube videos, et cetera.
You also have paid advertising. Paid advertising is, without a doubt, a fabulous email list building and lead generation method. However, paid advertising is risky, especially if you don’t have much lead generation experience or a big marketing budget!
Of the two email list building strategies, I’m a huge fan of content marketing! The reason I love content marketing is that paid advertising is ludicrously expensive at times.
By the way, if you wish to brainstorm more about lead generation and content marketing, then I wrote an epic guide that talks about 5 email list building methods for bloggers. I invite you to read if you wish to learn more about lead generation and email list building by way of WordPress blogging!
# 4 – How Frequently Should I Send Emails To My Email List?
The single most striking clue for answering this question is to take inventory of your current blog post routine. In other words, how often do you create content worthy of distribution?
If you create publish remarkable content every day, then you could write an email newsletter daily, or weekly. If however, you write content at a much more leisurely pace, then consider easing your email newsletter back to a much lower frequency.
The idea I’m working to articulate is that quality counts. Never send inadequate content to your email subscribers just because you wish to send more emails! Try your best to only send content worthy of sharing. If you can follow that one rule, you’ll always know the exact frequency that makes sense for your style.
# 5 – Does Answer The Public Work For Coaches And Consultants?
Yes! I honestly think that Answer The Public works for any small business owner, blogger, WordPress enthusiast, content marketer, or anyone who publishes nonfiction content.
Answer The Public helps you tap into the raw psychographics of nearly any audience. So, you can theoretically determine the exact content you should create.
I’m a huge fan! I also believe that heck yes, coaches and consultants should publish plenty of blog content, Podcast content, tutorial content, et cetera.
Conclusion
I thank you cordially and humbly for reading this blog post.
You rule!
I love brainstorming about the topics of email marketing, lead generation, content marketing, and self-publishing! The world is changing in unprecedented ways, and it’s my goal to help small business owners discover the joy of email marketing, writing, and blogging.
I hope that this content finds you well and that you enjoy a gorgeous day!
Cordially and humbly…
Mike “Email Marketing Ideas” DeVincent
MrComputerScience.com
