Are you a dentist trying to generate leads? If so, then you probably realize that advertising is like pulling teeth! If you don’t have a proper lead generation strategy in place, then building your practice seems like too much to bear.
That’s exactly why I’d love to spend a few minutes brainstorming all about email marketing and lead generation for dentists.
Even if you don’t have the biggest marketing budget, you still have a handful of effective marketing strategies to help get the word out about your dental practice.
Over the years, I’ve published hundreds of thousands of words of content! I’ve also brainstormed copious quantities regarding the topics of lead generation or dentists and dental practices.
Here Are 5 Cool Lead Generation And Email Marketing Tips For Dentists And Hygienists:
- # 1 – Create And Optimize Google My Business On Day One
- # 2 – A Handful Of Smart Lead Magnet Ideas For Dentists And Hygienists
- # 3 – Never Forget The Power Of Search Engine Marketing And Content Marketing For Your Dental Practice
- # 4 – How To Write Powerful Marketing Emails To Your Dental Leads Without Being A Pest
- # 5 – Interact With Your Reviewers On Yelp, RankMyDentist, HealthGrades, Et Cetera
If your dental practice considers these 5 tips, you’ll be in a much better position to generate leads, improve your customer service, and hopefully generate a ton of positive karma along the way.
Let’s take a much closer look at these 5 logical dental marketing strategies in much better detail.
# 1 – Create And Optimize Google My Business For Your Dental Practice On Day One
The first step you should take when promoting your dentistry is to get your dental practice listed properly in Google My Business. Google My Business is your key to interacting with your dental clients across Google services without technical stress or annoyance.
Google My Business also provides a neat and tidy business listing that helps your dental practice to generate leads directly from Google search.
Your Google My Business profile lets you showcase your dental practice location, your staff, and create posts to keep your clients updated as to your latest dental offers.
The best thing I love about Google My Business is that it’s very straightforward to use. You don’t need to hire any expensive SEO experts to help, and creating your business profile gives you a lot of leverage.
With Google being one of the most popular search platforms on the planet, your business must fit neatly into its platform. That’s why Google My Business is a top priority for dentists (or any local business), and Google services are generally very easy to use.
# 2 – A Handful Of Smart Lead Magnet Ideas For Dentists And Hygienists
While Google rocks, sometimes it’s good to create a platform of your own. If you agree, then creating lead capture pages and lead generation funnels is a genius marketing strategy for dentists.
Before you create a lead capture page or a lead generation funnel, your dental practice requires a lead magnet. In other words, you need to create an incentive for your prospective dental client to opt-in!
Here Are A Few Awesome Lead Magnet Ideas For Dentists:
- Offer a free dental implant consultation for those seeking treatment for their teeth
- Offer a “welcome back” dental kit for those dental clients who have been away from the dentist for a while
- Offer a free teeth whitening consultation for those clients who suffer from stained teeth
- Offer a free teeth checkup for any new dental clients in your area
The idea is to take inventory of the dental services that you offer and try to provide something valuable to your ideal dental client. The idea is to ask yourself what type of lead magnet your dental client would love, appreciate, and jump at the opportunity to obtain. You know your ideal dental client better than anyone!
Once you have a beautiful lead magnet idea in mind, it’s elementary to build and launch a beautiful lead generation funnel using your favorite marketing page builder. These days, building an entire lead generation funnel is surprisingly straightforward.
ClickFunnels, Kartra, or GetResponse are a handful of popular page builders that could easily accommodate your marketing page design.
# 3 – Never Forget The Power Of Search Engine Marketing And Content Marketing For Your Dental Practice
I can’t stress the power of blogging, content marketing, and creating content for your dental practice. If your budget isn’t the biggest in the world, then one of the easiest ways for you to advertise your dental practice is by blogging.
Does your dental practice have a blog up and running? If not, you can host a relatively competent blog for less than $100 per year. I run MrComputerScience.com, the blog you’re reading right now, for around $100 per year. That’s the cost of peanuts!
You can use a host like Namecheap, BlueHost, HostGator or GoDaddy and build a WordPress blog without much of a budget and technical skills required.
You can then choose a premium theme (I love StudioPress). Once your blog is up and running, spend some time researching great topic ideas using SEO tools like UberSuggest and AnswerThePublic.
If you’re familiar with your ideal dental prospect, then you may not even need keyword researching tools. Because you already know the deep desires, fears, and concerns of your ideal dental client. You know the top questions that they ask. You know what problems they have.
What Problems Does Your Ideal Dental Prospect And Dental Client Face?
- Are they afraid that they’ve lost their smile?
- Are they embarrassed at their yellow teeth?
- Are their teeth missing, damaged, or broken?
- Are they curious about proper brushing techniques?
- Do they want natural teeth whitening strategies?
- Are they worried about the products they smoke, and the food they eat?
- Do they desperately want to look 5 years younger?
These deep core desires of your dental client place you in a powerful position to create compelling blog post content that will attract your ideal client.
Never stop brainstorming how you can help your dental client! This is an ongoing exercise, which is a good thing, so you can constantly brainstorm, write, and launch fantastic blog posts on your dental blog on an ongoing basis.
Another critical tip is to ensure that your dental blog has conversion elements such as popups, welcome bars, calls to action, banners, and buttons so that your dental clients can easily contact you, book a meeting, or easily find your contact information without stress!
# 4 – How To Write Powerful Marketing Emails To Your Dental Leads Without Being A Pest
If you’re going through all of the trouble generating dental leads, then you should strategize and brainstorm how you intend on following up with your leads.
The best thing to do is to develop a strategy and then stick with your plans over the long haul. Only then will your dental practice measure to see what’s working, and what isn’t working with regards to your email marketing.
One strategy you might consider is to write a weekly or monthly newsletter with the latest tips, updates or news in your industry. You could also include a short call to action at the end of every newsletter inviting your clients to book a meeting.
You could also write an email update to your dental leads every month to let them know about any specials, discounts, or seasonal plans you have at your dental office.
You could incentivize your dental leads to take action in each email by promoting coupons, special gifts, or deals that are limited by date or quantity.
Here Are Some Cool Email Marketing Ideas For Dentists:
- Send a monthly newsletter with the best dental tips
- Send a monthly newsletter with your latest deals, promotions, and specials
- Send a monthly newsletter with any news, updates, fads, or stories in the dental niche
- Send monthly tips about teeth whitening, checkups, teeth cleaning, or other popular tips that your dental clients enjoy
- Write about any frequently asked questions that your dental clients ask
Above all, try your best to deliver amazing and fun dental content! Keep things exciting, and try your best to deliver fantastic value and your email newsletter can do a lot of good for your dental practice, and your dental clients as well!
# 5 – Interact With Your Reviewers On Yelp, RankMyDentist, HealthGrades, Et Cetera
One of the most important things for your dental practice is your online reputation. Your online reputation is everything!
One of the best things you can do to protect your online identity as a dentist or a dental practice is to respond to online reviews.
Search the massive marketplaces and online review boards such as Yelp, RankMyDentist, HealthGrades, and others to see how your business stacks up. Monitor for new reviews, positive and negative.
Spend time each week addressing your reviews. Let the entire community know that you take your reputation seriously and that you care about the feedback that your invaluable dental patients write!
It’s the easiest thing in the world when responding to a glowing review. But, what happens if your dental business receives a scathing review?
The first thing to remember is to calm down, and relax! The worst thing your dental practice can ever do is respond to a negative review harshly. Try your best to address your dental patient’s concerns, and invite them to contact your team for immediate resolution if possible.
When you transparently and selflessly offer to correct the situation and to apologize, you let your prospective dental clients know that at the very least, you put forth an effort to make the situation right. That’s a huge deal in that you dare to face your critics in the eye, and to also correct any wrongdoing on your part! All the while acting nonchalant, polite, benevolent, and friendly. That’s how you turn a tremendously nightmarish public relations situation and make it more pleasing.
The point is that karma goes a far way. Try your best to be respectful, polite, and professional, even if your reviewers are curmudgeonly and mean!
Online Marketing For Dentists FAQ
I’ve put forth a ton of time brainstorming various email marketing and lead generation strategies. I’ve also consulted with countless friends and colleagues on these topics, and I’d love to help address some of the most common questions dentists may face regarding lead generation.
# 1 – How Can I Advertise My Dental Practice Online?
I think that posting regular blog posts, contributing to social media, and responding to online reviews are three of the smartest methods to advertise your dental practice online.
Also, building lead generation funnels and promoting those marketing assets on your blog can be a great strategy. If you have the benefit of having a big marketing budget, then it’s also possible to promote your lead generation funnels via paid advertising, which can be a fast way to generate leads with (theoretically) less content marketing efforts.
# 2 – Does Content Marketing Work For Dentists?
I think that content marketing works for the majority of small business owners. The idea is to create lots of high-quality content that your ideal dental client might appreciate. Blogging and social media content both come to mind as smart content marketing strategies for dentists.
Also, remember that as a local business owner, you have many advantages as a content marketer. Because you’re only competing with those dentists in your local area!
Contrast that with me. For example, take my blog for consideration. This blog competes with blogs from all over the planet. You, as a local business, can focus on targeting local keywords and local search strings for your content marketing efforts, which is some interesting food for thought.
# 3 – What Email Marketing App Is The Best For Dentists?
I’ve experimented with and reviewed countless email marketing apps over the years. If you’d like my honest opinion, I propose that just about any of the popular email marketing apps will work wonders for your dentistry.
AWeber, GetResponse, MailerLite, ClickFunnels, MailChimp, ConvertKit, Constant Contact are a few that come to mind.
Either of those email marketing app choices boasts an adequate supply of beautiful email marketing templates for you to choose from. Spend some time browsing among some of your options, and take your pick! They’re all excellent.
# 4 – Can Dentists Generate Leads By Blogging?
Yes! Absolutely! However, I must warn you. As someone who has blogged for many years, and as someone who has published hundreds of thousands of words of blog content, I’m a bit biased!
hat said, I honestly think that blogging can help dentists to generate leads. The main blogging strategy for dentists should be to continually create high-quality content for their ideal dental prospects.
Take note of the questions that your ideal dental prospect constantly asks. Turn those queries into fantastic blog content that you can be proud to share with new clients and dental prospects alike.
End your blog posts with a clear call to action promoting one of your dental lead magnets, your dental office’s phone number, or a free dental consultation.
# 5 – What Social Media Networks Are Best For Dentists?
I think that dentists should consider the social media networks that are most popular for their ideal dental prospects. Where do your dental clients hang out online? Most likely, they’re where everyone else hangs out online as well.
The big three social networks that come to mind are Twitter, Facebook, and LinkedIn. If you’re regularly writing blog posts, then it might be a great idea to share your content on these platforms as well.
Most social media networks also offer tremendous paid advertising networks that you can tap into, which is something that you may wish to investigate further.
If you go down the paid advertising route, remember that many paid advertising networks offer special discounts or coupons for new advertisers, so remember to ask before you buy any advertisements!
I’ve always loved email marketing and lead generation. They’re two of my favorite topics.
I also imagine how frustrating it can be trying to generate leads for your dental practice or business. That’s exactly why I’m so happy to share all of this information with you.
I do hope that this content finds you well. If you ever wish to brainstorm about lead generation, or how you can generate more leads with your dental practice, please never hesitate to drop me a line.
I love to hear from you, and I wish you the utmost best.
Mike “Dental Lead Generator” DeVincent