Hey you! Have you ever wanted to start generating email marketing leads, or maybe you’re an advanced marketer who loves to brainstorm different lead capture page ideas with other like-minded marketing geeks?
If that’s the case then this blog post is for you! I’m going to brainstorm a bunch of cool email list building ideas, and hopefully, these cool strategies (or tactics) can help you to generate more leads for your small business.
Before we talk about different types of Lead Capture Pages, I want to quickly define what a Lead Capture Page is… Per my own definition!
Dude! What Is A Lead Capture Page, Exactly?
In my honest opinion, a Lead Capture Page is any type of webpage that is designed to capture an email marketing lead!
These types of pages come in all different shapes and sizes and are often limited only by the imagination of the creator. 😉
Usually, though, in order to capture an email marketing lead, you have to offer something AWESOME to your prospective subscriber before they even consider registering.
Afterall, why would anybody agree to receive email updates from you? Especially if they’ve never read or consumed much if any of your content?
That’s why having an idea of these cool lead capture page ideas can be a powerful tool when you brainstorm and create your own marketing campaigns.
So, let’s go ahead and brainstorm some cool lead capture page ideas, and let’s strive to think way outside of the box! 🙂
Email List Building Idea # 1 – The Traditional Squeeze Page
The Traditional Squeeze Page is arguably one of the most popular lead capture page ideas that email marketers and email newsletter publishers utilize in order to generate a lead.
The way it works is simple; a Squeeze Page has one purpose and one purpose only, to generate an email lead.
But, by and large, I would say that Squeeze Pages are usually short, pithy, and to the point. The name of the game is to generate an email lead! If your Squeeze Page has redundant content, then in my opinion, it’s too easy for your end user to get “lost” and never end up subscribing to your email newsletter.
So, my advice is to always make your Squeeze Page short and to the point!
(It’s also possible to have a fairly detailed Lead Capture Page so you can better target and qualify your leads, however, I would also say that a Squeeze Page’s main benefits and attributes are simplicity and brevity).
My Honest Advice Regarding What Makes An Effective Squeeze Page
I think that, the more impactful, concise, and pithy your Squeeze Page is, the higher your opt-in rates can get.
Focus on creating a Squeeze Page that promotes the BENEFITS of whatever it is you’re offering, followed by a bold and clear call to action to subscribe.
That’s because, if you have a super long and complicated Squeeze Page, (or lead capture page), and if your opt-in form isn’t obviously clear, then I think that some percentage of your end users will never get to see the Opt-In form to begin with.
That’s why, it’s often said that your Opt-In form should be blatantly above the fold, (so your end user never has to SCROLL DOWN to find your form).
My honest two cents, is to make the purpose of your Squeeze Page super evident so that your end user has NO QUESTION what the purpose of the Squeeze Page is! It’s to join your email newsletter.
Email List Building Idea # 2 – The Traditional Email Newsletter Signup
This is a different spin on a traditional Squeeze Page, or Lead Magnet Funnel, because a traditional Email Newsletter doesn’t really necessarily contain a Lead Magnet, and instead simply promotes your Email Newsletter.
One of the biggest advantages of this type of Lead Generation Strategy, is that it’s arguably easier to put together than a traditional Squeeze Page or a Lead Magnet Funnel; because there is no lead magnet required.
One of the biggest disadvantages, is that you’ll probably get LESS email subscribers overall, because you’re not bribing them with a super awesome lead magnet, right?
On the other hand, I think when you promote your Email Newsletter content exclusively, you’ll be targeting those who truly appreciate your content and those who definitely want to hear more from you.
Email List Building Idea # 3 – A 7 Day Free Email Course
Promoting a 7-Day email course is one of the coolest lead magnet ideas ever!
There are a dozen or so reasons why an email course can be super powerful, but let’s just talk about the most important reasons.
First of all, a 7-Day email course is arguably the most versatile lead magnet, because you can pretty much create a 7-day course in just about any niche you can think of.
Whether you’re in the weight loss niche, the health niche, the internet marketing niche, or the zombie survival niche, I’m sure there is a cool 7-day course that you could brainstorm, and develop.
Also, a 7-day course is a very powerful vehicle to promote your other products, services, or even affiliate links.
So maybe at the end of every email you send, you could share a recommended resources page, or even an invite to your book launch, course launch, or even an automated webinar funnel! (Be creative, there are so many cool things you can do with an email course).
Email List Building Idea # 4 – Automated Webinar Funnels
One of the main reasons I’m always writing and ranting about automated webinars, is because they can be an awesome way to generate leads!
Webinars can also be an awesome way to share your content with your audience. So if you have any cool tutorials, messages, tips, or even demonstrations that you want to share with your prospects, then webinars rock.
Finally, automated webinar funnels can be a very powerful and effective way to drive online sales, so all together, heck yes, automated webinar funnels rock.
Email List Building Idea # 5 – Popup Forms And Calls To Action On Your Blog
Finally, and arguably my favorite way to generate leads and to build my email list, is by blogging!
The truth is that I’m always using different StudioPress themes (lol, I switch all the time because their themes are all so cool). One of the main reasons I like StudioPress themes, is because their themes have awesome calls to action that you can insert into your blog posts.
As you can see, the current blog theme I’m using right now has a big ‘welcome bar’ at the top of the blog where I can promote a call to action.
There’s also a cool widget area where I can promote content at the end of my blog posts.
So, to make a long story short, if you blog, and if you have a cool blog theme, then you might have a massive opportunity to promote your lead capture page, squeeze page, automated webinar funnel, or your email newsletter registration page.
Thanks So Much For Checking This Out! You Rock!
I want to let you know that I absolutely love email marketing and lead generation; it’s something that I’m obsessed with, and I’m always thinking of cool email list building methods.
I hope that this document finds you well, and as always, I truly wish you the best.
Cordially and humbly yours…
Mike “Email List Building Science” DeVincent