During the dreaded Covid-19 pandemic, it seems like a lot of professional speakers are forced to transform their business! That’s precisely why you should read this blog post.
We’re about to brainstorm 5 genius sales funnel ideas for professional speakers. So, if social distancing has put the hurt on your professional speaking gigs, then you’re going to love this guide!
5 Genius Sales Funnel Ideas For Professional Speakers
- # 1 – Automated Webinar Funnel
- # 2 – Video Sales Letter Funnel
- # 3 – Book Funnel
- # 4 – Hero Funnel
- # 5 – Free Consultation Funnel
Here’s Why These Sales Funnel Ideas Rule For Professional Speakers
If you’re familiar with my blog, then you know that I’m fascinated with sales funnels. I think that sales funnels are easily some of the smartest mechanisms to help entrepreneurs of all flavors build their email list, generate leads, and increase sales.
That’s precisely why professional speakers should investigate the world of sales funnels more thoroughly. If you’re a professional speaker who wants to learn more about sales funnels, but you’re not sure where to start, then let’s brainstorm!
# 1 – Automated Webinar Funnel
I think that automated webinar funnels are easily one of the best sales funnel ideas for all professional speakers. Automated webinar funnels allow you as a professional speaker to generate an email lead while also showcasing your genuine personality and thereby building rapport with your audience.
Automated webinars are also perfect if you have a product or service to sell. Most competent webinar funnel software apps will allow you to integrate a call to action during the precise moment you intend.
If you miss speaking from the stage of the Hilton, Fairmont, or the legendary Liberty Warehouse then the automated webinar funnel can help you satiate your presenting itch.
Automated webinars put you, your voice, your stories, and your products front and center. That’s precisely why automated webinar funnels rock for professional speakers.
Automated webinar funnels might not offer the same dopamine rush as presenting in front of thousands at a live venue. However, if you fancy to get in front of your audience and entertain them with your pizzazz, then you might appreciate the virtue of an automated webinar funnel.
One word of advice! If you intend on using automated webinar funnels, then I recommend using a professional tool like Stealth Seminar, ClickFunnels, EasyWebinar, or Demio. Avoid using “low cost” webinar tools that won’t contribute to the viability of your presentation. Food for thought.
# 2 – Video Sales Letter Funnel
As a professional speaker, it’s safe to say that you have the gift of gab. That’s the beauty and power of a video sales letter funnel for professional speakers.
Video sales letters, might, in theory, contain the same video presentation as an automated webinar marketing funnel. Then what’s the difference, you may wonder?
The difference is in the layout of the funnel. An automated webinar funnel starts with a registration page. Your end-user must first register before they may view the webinar presentation.
On the other hand, a video sales letter funnel puts your video on the first page of the funnel. There is no registration required to view the video!
There are a few pros and cons of a video sales letter funnel. In my opinion – From a cost per click perspective, it will cost you LESS money to get people to view your presentation via a video sales letter funnel. That is because your viewers needn’t jump through hoops to view your presentation.
At the same time, however, video sales letter funnels don’t provide a mechanism for you to generate a qualified lead at the top of the funnel via an initial registration page. Of course, you could include a few calls to action below your video to help promote your offers and your email list.
I think both video sales letter funnels and automated webinar funnels are worthy options for professional speakers. The main thing to consider is if you want to generate an email lead immediately, or not.
A video sales letter funnel will grant you cheaper views. An automated webinar funnel will grant you a bigger email list. Take your pick! My advice is to test to see which style resonated with your audience the most.
# 3 – Book Funnel
It doesn’t matter what niche you operate in or who you serve. I would wager, that your audience loves a good book! Enter the practicality and simplicity of a book funnel.
The best thing about a book funnel is that you have numerous options to consider. You can launch a free plus shipping book funnel. Or, you can launch a free book funnel. Or, a traditional lead magnet book funnel! Check this guide I wrote about author sales funnels if you wish to research your book funnel options in further detail.
If you love the idea of a marketing funnel, but don’t wish to sport your exuberant voice and presentation skills immediately, then a book funnel is a smart choice. If you’re in a panic and thinking “But Mike! Dude! I don’t have a book!”, then relax. As a professional speaker, I would wager that you have a profusion of thoughts, notes, and content that you can easily repurpose into a book without much stress.
A book funnel allows you to put your thoughts and presentations in the written word. That way, you can save your elite presentation skills for later on down the funnel. Alternatively, you could even use a video sales letter to help promote your book! Food for thought.
If you’re not sure how to promote your book funnel once you get it up and running, then I wrote an epic guide that talks about how to promote your book online even if you’re a new author. I hope you enjoy the read!
# 4 – Hero Funnel
Do you have boatloads of impactful graphics, media, and content that you want to put front and center of your funnel? if so, then hero funnels rock. A hero funnel is the perfect branding funnel if you wish to build strong rapport and tell your story right at the beginning.
There are a few major benefits of hero funnels. First, as a professional speaker, I would wager that you appreciate the value of telling stories and branding. A hero funnel nails it out of the park on both fronts here.
A hero funnel can put your best branding images, your most compelling stories, and your best presentations front and center. A hero funnel only limits you by your imagination! As a professional speaker, let your creativity run wild!
Whether you have books, courses, coaching, consulting programs, or even software that you wish to sell, a hero funnel can help position your content in a vibrant, compelling, and optimal way that won’t make you feel too pushy.
# 5 – Free Consultation Funnel
A free consultation funnel is arguably the best sales funnel idea for professional speakers. You are an expert speaker and can charm even the most rigid of end-users without breaking a sweat!
That’s why a free consultation funnel can make your business shine – without needing to speak in front of a live audience.
Instead, a consulting funnel works on your behalf to pre-qualify your ideal prospects while also weeding out those end-users who wouldn’t be a good match.
Do you wish to only speak with clients who are above a certain income threshold? Or maybe you only serve clients in a certain area? Or, maybe you want to make sure that you are capable of helping your leads before you talk to them?
A competent, properly planned free consultation funnel can help you accomplish all of the following – without wasting your time on endless amounts of freebie seekers who have no desire, or means to pay for your premium programs.
You can help “weed out” those who are not a good match by offering a survey, a questionnaire, or a quiz at the top of your free consultation funnel. Let your prospects know exactly who you serve so you can avoid wasting your time, or the time of your prospects.
Sales Funnel Ideas For Professional Speakers FAQs
As a nerdy blogger who has brainstormed the world of sales funnels for a while, I know that you might encounter many questions. Let’s brainstorm a handful of the questions that you might battle!
# 1 – What’s The Best Sales Funnel Tool For Professional Speakers?
I’m a fan of ClickFunnels. ClickFunnels makes the process of building intricate (yet elegant) sales funnels straightforward and stress-free. If you wish for a drag and drop sales funnel builder that won’t stress you out, then I recommend ClickFunnels.
# 2 – What’s The Best Voice Recording App For Professional Speakers?
Audacity is the only tool I use to record my voice! Whether I’m recording a Podcast, answering a student, or recording a video course lecture, Audacity is my favorite app that I recommend to everyone!
# 3 – Can Professional Speakers Generate Leads With A Podcast?
Yes, I think so! I think that Podcasting is a great method for professional speakers to get their voice out there in the wild. Podcasting is also ridiculously inexpensive. So, if you’re a professional speaker on a budget, then launching a Podcast might be a stroke of genius for your business.
# 4 – What’re The Best Sales Funnel Ideas For Professional Speakers That’s Not On This List?
That’s a toughie! I think that email marketing funnels rock for just about all entrepreneurs. I also think that launching an email course might be a fantastic method to help generate leads for your professional speaker business.
# 5 – Do You Have Any Affiliate Marketing Tips For Professional Speakers?
Sure. Ask yourself who your audience is! Next, try to figure out the top 7 problems that they’re likely to encounter in your niche. If you can answer that question, then I think that your affiliate marketing ideas and affiliate recommendation ideas will begin to compile in your mind without stress.
As a professional speaker, you love to showcase your charisma in front of a crowd!
Unfortunately, it seems like these days people love to stay inside and socially distance more and more. Hopefully, the sales funnel ideas discussed herein helped you to brainstorm some cool ideas to help spread the word about your business.
As always, I invite you to contact me if you should have any questions.
I also hope you had a fun time reading!
Please enjoy a beautiful day!
Mike “The Presenter” DeVincent