After blogging with WordPress for years, the one question that blogging nerds, marketers, and business owners always ask is how to generate leads.
That’s why I’m a huge fan of WordPress. There are so many fantastic content marketing and lead generation opportunities at your disposal! That said, if you’re a new WordPress blogger, or if you’re new to lead generation, then maybe you’re overwhelmed with how to start?
Can you relate? If so, then let’s brainstorm 5 of my favorite lead generation tips for WordPress bloggers.
5 Genius Lead Generation For WordPress Blogger Tips
- # 1 – Use A Welcome Bar On Your Blog
- # 2 – Make Wise Use Of Your WordPress Widgets
- # 3 – End Your Blog Posts With A Call To Action
- # 4 – Consider Using Popup Advertisements
- # 5 – Use Free SEO Tools To Optimize Blog Content
Let’s take a much closer look into these lead generation strategies for WordPress that rock.
# 1 – Use A Welcome Bar On Your Blog
A welcome bar is one of the most critical lead generation features of your WordPress blog! Welcome bars deserve the number one spot on this list. Look at the top of MrComputerScience.com for example. You’ll notice a big top banner front and center.
Whether you’re viewing my blog on a smartphone, tablet, laptop, or desktop, you see the welcome bar. You also see the welcome bar across operating systems. The sneaky welcome bar even bypasses most ad blockers that I’ve experimented with and tested. These are the reasons that I love welcome bars!
Welcome bars turn every blog post on your WordPress installation into a lead generation tool. I’m lucky enough where my WordPress theme uses a built-in welcome bar. However, there are services such as AddThis and Hello Bar that can help you add a nifty welcome bar to your website without stress or exceptional tech skills.
There are also tons of plugins that can help launch a welcome bar. Search the WordPress plugin directory and see what’s new!
# 2 – Make Wise Use Of Your WordPress Widgets
Your WordPress widgets are a rich source of lead generation and promotional potential. Each WordPress theme employs different widget positions that are essential to know about and learn.
Some WordPress themes allow you to choose from different layouts which alter your widget positioning, so it’s good to read your theme’s documentation.
The most uncomplicated thing to do is to create a cool banner that promotes your lead capture page. If you don’t use Adobe Photoshop, or if your budget isn’t the biggest, then try using Canva. I’ve used Canva to create dozens (or hundreds) of beautiful graphics to help promote lead capture pages, affiliate offers, blog posts, and more.
# 3 – End Your Blog Posts With A Call To Action
Have you looked at the end of my blog posts? I always end with a call to action that promotes my email newsletter!
I also promote different affiliate links at the end of my WordPress posts. The end of your post is a precious piece of real estate! I like to think that those who read my content until the very end are at least conceivably curious to learn more about my email newsletter and the stuff that I promote.
I use StudioPress themes. The theme that I’m using right now allows me to use a feature called the “after entry” widget. The “after entry” widget area makes it straightforward to promote a banner or string of text after all blog posts without stress.
If you’re not sure how to add a call to action or a banner at the end of your posts, check your theme’s widget area to see if there is an “end of post”, or “after entry” widget. If not, you can always search for a competent WordPress plugin to help you place a widget at the end of your post. Search for strings such as “after entry”, “end of post”, “after content”, et cetera.
Even if your theme doesn’t have an “after entry” widget area, it’s easy enough to add a call to action at the end of your blog post manually using the Guttenberg editor. Doing so manually requires a little more work. However, it’s still not that wearisome (especially if you don’t have hundreds of blog posts to edit!)
# 4 – Consider Using Popup Advertisements
I’ve gone back and forth between using popup advertisements on MrComputerScience.com. On one hand, I think that popups make for genius methods to generate extra leads or promote your favorite offers. That said, popup advertisements aren’t perfect.
One of the biggest downfalls of popup advertisements is that your end-users loathe them! Thankfully, there are relatively unobtrusive, savvy and clean popup options like Thrive Leads and AddThis.com that can help you create a popup advertisement without extra coding or developing.
Thrive Leads and AddThis are both elementary to use and can help promote any call to action that you want right on your WordPress blog using a beautiful popup advertisement. Therefore, you can promote your lead capture page, affiliate offers, your new book launch, your webinar registration page, or anything that you wish!
# 5 – Use Free SEO Tools To Optimize Blog Content
I’m always ranting about the importance of knowing your ideal lead. The more you know your ideal prospect, the easier it is to write the perfect “bait” articles on your blog! That’s where free SEO tools come into play.
Even if your WordPress blog is optimized for lead generation, you still need website traffic! Without website traffic, your blog will never get the attention it deserves.
That’s another reason that I’m a big fan of using free SEO tools like UberSuggest, Google Trends, and AnswerThePublic. These tools allow me to quickly determine which content ideas are popular, and which aren’t.
If you’re going to spend the time blogging with WordPress, then you may as well consider using these tools so you can brainstorm powerful content ideas that are in demand!
As you get better with your preferred keyword tool, you’ll get better at brainstorming nonstop content ideas that are perfect for blog posts.
Lead Generation For WordPress FAQ
I’ve been generating leads and blogging with WordPress for a long time. These are the most common lead generation questions that you’ll probably encounter.
# 1 – How Can I Start Lead Generation For WordPress Even On A Tiny Budget?
Great question. For any of the WordPress for lead generation strategies in this article to work, you need a fantastic lead generation funnel to start!
Creating a lead generation funnel for WordPress is easier than you think. You don’t need any advanced tech skills or marketing acumen to get started.
If you’re on a bottom dollar budget, then one of the easiest ways to build a rudimentary lead generation funnel is to embed your email signup form directly into a WordPress page or post.
Another option is to go the premium route. I’ve been using Thrive Architect on MrComputerScience.com to build and launch lead capture pages for a long time. Thrive is a WordPress plugin that’s ludicrously easy to use, and they have a ton of templates that make lead generation straightforward.
Another option is to rely on a third-party service to host your lead capture page. Services like GetResponse, MailerLite, Kartra, Unbounce, Leadpages, and ClickFunnels make it elementary to launch impressive lead generation funnels without the stress or ballyhoo.
# 2 – Does Content Marketing Work For WordPress And Lead Generation?
Yes! It seems like content marketing is bigger than ever. With the metaphorical explosion of YouTube videos, Podcasting, blogging, self-publishing, course marketplaces, and live streaming, there have never been this many content marketing opportunities!
The name of the game is to create fantastic content that your ideal prospect will love. Then promote your lead capture page and your lead magnet inside of the content.
Maybe you’re wondering how to take your blogging efforts to the next level? How can you get more mileage out of your blog posts?
Blogging is one of my favorite content marketing methods, but the lead generation world doesn’t end with WordPress. For example, you can take your WordPress blog posts and turn them into Podcasts. You can then turn your Podcasts into videos, or audiobooks.
Your content marketing strategy is only limited by your creativity and motivation. Never stop brainstorming and producing incredible content to act as bait for your ideal prospect.
# 3 – How Can I Plan A Lead Generation Thank You Page Using WordPress?
Building a lead generation thank you page is much easier than you think using WordPress. The main goal of a competent thank you page is to remind your subscriber to check their email.
You can create a blank page in WordPress and then use the Guttenberg editor to create a thank you page. The look and feel of your page are largely dependent upon the theme that you use. That’s a significant reason that choosing a great WordPress theme is so critical! I’m a fan of StudioPress for life because the theme looks beautiful across devices.
The Guttenberg editor makes it simple to add video, text, audio, and any content to help thank your subscriber, build your brand, and advertise your business!
# 4 – Does ClickFunnels Work With WordPress?
Yes! ClickFunnels rocks and integrates easily with WordPress using the ClickFunnels WordPress plugin. That way, you can embed your ClickFunnels marketing pages directly into your WordPress blog without stress.
# 5 – How Can I Promote My WordPress Blog Posts To Help Generate Leads?
Once your lead generation funnel is up and running, then it’s your new job to advertise your lead generation funnel as much as you can.
Luckily for small business owners like us, there have never been so many methods to promote your lead generation funnel on your blog!
One of the first steps to take is to install Google Analytics. That way, you can tell for sure which of your blog posts gets the most attention. I always try to figure out which blog posts my leads like to read so that I can create more content along similar lines. Give your readers more of what they want!
Also, make sure to promote your blog posts on social media. If you use Facebook, LinkedIn, Instagram, TikTok, or Pinterest, then let your audience know about your latest blog posts. Hopefully, if your social followers love your blog content, they might subscribe to hear more.
Lead generation is one of the topics that I’m constantly striving to learn more about and study round-the-clock. That’s because if my blog and newsletter don’t get new leads, then my website traffic will crash and burn!
For those reasons, I hope that this content finds you well. I’ve spent years blogging and using content just like this to build my email list. I hope that you had fun reading, and please have a beautiful day!
Mike “Blogging Leads” DeVincent