Are you a freelance copywriter looking to get more clients? Would you like a creative way to market your freelance copywriting services? Maybe you are sick of struggling in your effort to locate worthy copywriting clients. Or, perhaps you are looking to expand your freelance copywriting business one way or the other?
If you can relate, then you might benefit by learning more about sales funnels for your copywriting business. That is why you should read this epic blog post! We are about to brainstorm a handful of clever sales funnel ideas for freelance copywriters.
5 Elite Sales Funnel Ideas For Freelance Copywriters
- # 1 – Survey Funnel
- # 2 – Free Consultation Funnel
- # 3 – Video Sales Letter Funnel
- # 4 – Email Course Funnel
- # 5 – Automated Webinar Funnel
Here Is Why Freelance Copywriters Should Use Sales Funnels To Market Their Services
As someone who has worked diligently as a freelance writer, and as someone who admires copywriting – I know first hand that you hustle laboriously!
That is why you owe it to yourself to learn about sales funnels. Sales funnels can be one of the most influential and impactful ways to help market your freelance copywriting business.
Whether you write sales letters, long-form sales copy, marketing emails, or marketing automation messages – I am confident that knowledge of sales funnels can aid your freelance copywriting business tremendously.
That is why I am honored to brainstorm more about 5 of my favorite sales funnel ideas for freelance copywriting.
# 1 – Survey Funnel
If you are not sure which sales funnel idea might be your best bet as a freelance copywriter, then I urge you to consider the merit of a survey funnel!
A survey funnel is excellent if you wish to learn more about your ideal freelance copywriting client before you even speak to them. That is the beauty of a survey funnel for freelance copywriters! Introverts rejoice!
You can use a survey funnel to poll your prospective copywriting client and learn what type of products and services that your client markets in their business. You can also get an idea as to how successful your clients are, what their budget looks like, and also what type of copywriting they expect for their business.
Another vital advantage of a survey funnel is that you can also cleverly position your survey to understand more about your copywriting client’s existing sales creatives. That way, you can hypothesize if your copywriting style is a good match – and if you are capable of rendering meritorious service to your client.
PS: One question that a lot of marketers wonder about is what email marketing app they should use to build their email list. I put together a massive list of the best email marketing software apps that you might wish to consider. If you are struggling to find the best email marketing app, then consider reading more!
# 2 – Free Consultation Funnel
If you are the type of copywriter who fancies getting up close and personal with your clients before you work with them – then a free consultation funnel is tough to beat.
The way a free consultation funnel works is uncomplicated. You offer your time for FREE to your prospective copywriting clients before they pay you a penny. I challenge you to provide your honest feedback without asking or requiring anything in return!
The first thing to know about a consultation funnel is that they are tremendously valuable to your prospective copywriting client. You are putting your time on the line to answer your client’s questions upfront, and also to help them during the time they have scheduled with you.
At the end of the consultation call, you can comfortably pitch your premium copywriting services if you are confident that your copywriting services could be of value to your lead.
You might be thinking, “But Mike, dude, there is no way I will get on the phone with someone before they pay me! I do not have enough time for that!” – And if that is your rationale, then I fully understand your trepidation!
However, I beg for you to consider that a free consultation funnel might be the most dependable way to weed out copywriting clients who are not a desirable fit. If you do not gel with your prospective client – then why not discover that during the initial consultation? That way you can both part ways without stress and you can focus on finding a dream copywriting client that you wish to work with over the long-haul. Food for thought!
I also wrote a nifty guide that you might adore reading if you are a consultant. You can learn all about cool sales funnel ideas for consultants and coaches if you wish. If you enjoy this type of nerdy marketing stuff, then I invite you to read more!
# 3 – Video Sales Letter Funnel
As an online teacher who has taught over a dozen courses, I must confess that I adore video sales letter funnels. All of my online courses were marketed via clever use of a video sales letter and written sales letter combination.
That is why I admire video sales letters – because I know first hand that video sales letters can be remarkably effective! As a copywriter, you are at a major advantage. You probably have the experience and chops required to write an amazing script to help pre-sell your freelance copywriting services.
Another cool thing about a video sales letter funnel is that they are incredibly dynamic. You can use your video sales letter funnel to advertise your email list, your “buy now” button, a contact form, or even your third-party marketplace listing.
In other words – no matter how your current sales process works for your copywriting service, and even if you merely want to promote your copywriting services on a third-party marketplace, a video sales letter can help!
Also, I would like to reiterate that you can use your video sales letter funnel to promote your marketplace listing on a third-party marketplace. In other words, you could create a video that introduces yourself, builds your brand, and calls out to your prospective copywriting client. Then, under the video, you sport a call to action that promotes your copywriting profile on whichever service that you use. More food for thought!
# 4 – Email Course Funnel
If you are a copywriter who appreciates writing as much as I do, then an email course funnel might be one of your best bets to help spread the word about your freelance copywriting agency or business.
There are many reasons that I appreciate the idea of an email course funnel for copywriters. The first reason is that email course funnels are one of the most natural ways that I know of to help build your email list.
The way an email course might work for a copywriter is straightforward. Pretend that you wrote the top 7 most vital lessons that your prospective clients should consider when looking for a top copywriter.
Or, you could even write the top 10 tips to help write compelling sales copywriting without bending over backward or hovering over their notepad like a nervous wreck (lol.)
At the end of every email, you can include a link to your availability as a copywriter. Or, you could promote your sales letter, your contact form, your third-party marketplace listing, or any call to action that you use to sell your copywriting services.
Then, you can configure your favorite email autoresponder software to send your emails automatically. Your mission is to now share your wonderful email course with as many prospective email copywriting clients as possible!
If the idea of launching an email course entices you, then I invite you to read a legendary article I wrote that teaches you how to create an email course without stress. I go into detail about everything I know on the topic of launching a comprehensive email course. I hope you have fun reading the content!
# 5 – Automated Webinar Funnel
If you are a freelance copywriter with oodles of valuable insights to share with the world, then an automated webinar funnel might be one of the most compelling strategies that you ever arrange for your freelance copywriting business.
There are three critical benefits of automated webinar funnels for freelance copywriters. First, automated webinar funnels are excellent for building your email list. Second, webinar automation can help you to build your copywriting brand and share powerful stories. Third, webinars also rock for advertising your copywriting services.
Maybe you are not sure what topic your webinar could teach? Keep it simple! If you have tons of experience as a copywriter, you likely have nearly endless topics that you could share with your prospects.
Imagine if you hosted a webinar that teaches the 7 most common mistakes businesses frequently encounter when hiring a copywriter. Or, what if you taught a short masterclass that showcases your top 10 tips you have learned in all of your time writing copy.
Either of those presentations might be a ton of fun for you to teach – and at the end of the webinar, you can promote and advertise your freelance copywriting services!
For extra points, consider adding a bountiful boatload of bonuses to those who order over the next 24 (or 72) hours! As a copywriter, you probably realize that scarcity is tremendously powerful! I propose that you should consider stacking your webinar with time-limited deals to help entice your prospective copywriting clients into action.
Do webinars sound interesting to you? If so, then I wrote an epic guide stuffed with significant webinar marketing tips for small business owners. I poured my heart and soul into this document, so I invite you to study alongside me!
Sales Funnels For Freelance Copywriters FAQs
As someone who has been blogging for years, I have put forth a prodigality of consideration into the worlds of copywriting, sales funnels, and lead generation. For that reason, I am excited to share my answers to some of the most common FAQs you may encounter on your journey. Please enjoy the read!
# 1 – Does Email Marketing Work For Freelance Copywriters?
I honestly believe that yes, email marketing works for just about all small business owners! I could easily argue that copywriters are especially potent in the email marketing world!
Copywriters, by their nature, love to communicate using the written word. For that reason, I contend that email marketing might be one of the single most potent marketing methods for copywriters. Period!
For that reason, I contend that copywriters and freelance copywriters should unquestionably concentrate on building their email list. That is another reason to consider launching a sales funnel that helps to build your email list! That is my humble two cents, at least.
# 2 – What Is The Best Lead Generation Method For Freelance Copywriters?
When you launch a sales funnel to the world, your job as a freelance copywriter becomes to advertise your funnel everywhere you can. You have nearly limitless avenues for doing so – even if your marketing budget is not the most impressive.
For example, I love to promote my email newsletter right here on my humble MrComputerScience.com marketing blog. If you look closely at my blog, you will see that I promote my email newsletter in the navigational menu, before my blog posts, and also after my blog posts!
That way, when I hustle to publish an overabundance of marvelous blog content – my blog also acts as a method to help advertise my email newsletter.
Blogging is not your only option to promote your sales funnel, you know. There are endless content marketing methods that can help you spread the word about your sales funnel.
Podcasting, forum posting, answering questions on Q&A websites, social media marketing, YouTube video creation, and paid advertising are other avenues to consider when endeavoring to promote your sales funnel. You have nearly endless options!
# 3 – Should Freelance Copywriters Use Freelance Marketplaces In Addition To Sales Funnels?
I think that in a perfect world, you would not rely on any other entity to promote your copywriting services! In other words, I think that it would be ideal if you had an email list of clients and a reputation that made it so you did not need to rely on any third-parties – period. That said, I do not think there is anything wrong with advertising your copywriting services in third-party marketplaces.
I appreciate third-party marketplaces for numerous reasons. Unfortunately, you never control the third-party marketplaces. What if a marketplace goes out of business? Or, what if they decide that they do not want to promote your profile or service prominently? These are the paranoid questions that I always ask! Can you relate?
To summarize, I think that many copywriting marketplaces and freelance marketplaces rock! However, as you know, you never fully control those third-party platforms. So, while the third-party marketplaces and freelance marketplaces offer a ton of value, they are not perfect.
That is one big reason that I cherish sales funnels. Sales funnels allow you to put your brand front and center! You make the rules when you own the domain. You own the brand!
So, maybe a healthy combination of marketing methods might be the most desirable for your freelance copywriting business? Maybe you could list your services on the third-party marketplaces to snag the free promotion that the popular marketplaces offer.
You could also use a sales funnel simultaneously so you can try to focus on building your email list, branding your business, and controlling your copywriting destiny.
PS: Another thing that slightly stresses me out about all third-party marketplaces, is that people can leave downright nasty reviews! If you can relate, then I invite you to read this epic blog post I wrote about how to handle negative reviews for your business. I am passionate about this topic, so I hope you enjoy reading the post.
# 4 – What Is The Best Email List Building Software Or Sales Funnel Software For Freelance Copywriters?
I am a fan of ClickFunnels if you are a freelance copywriter seeking an easy to use software that can help you to build your email list. ClickFunnels rocks because it is ludicrously straightforward to use. They have heaps of beautiful sales funnel templates that you can deploy for your copywriting brand without knowing any complicated tech stuff.
If you can use your average tool from your favorite app store, then you should not have trouble using ClickFunnels. ClickFunnels is also 100% web-based so you never have to install any technical software, jump through hoops, or pull out your hair in frustration.
Another big perk about ClickFunnels is that I appreciate the ClickFunnels community. The ClickFunnels team also contains some of the smartest and coolest marketers and marketing teachers that I am aware of – and I recommend their training and tools without hesitation.
# 5 – What Is The Best Email Marketing Strategy For Email Copywriters?
This is one of the most common questions that email marketers ask throughout all niches and industries! What the heck should you send to your email list?
The truth is that you have nearly endless options. One of the smartest options is to let your email list know about your freelance copywriting availability as frequently as possible. Do you have a new opening next week? Let your subscribers know! Do you keep an availability calendar on your blog or website? Then let your subscribers know!
You could also share blog posts, videos, tutorials, articles, podcasts, online courses, webinars, reviews, or any other content that you create.
Whatever you do, try your best to remember that quality is infinitely more important than quantity! Try to create marvelous content that you would be proud to share with your most qualified prospects. Do that while letting your subscribers know about your latest deals, promotions, and freelance copywriting services and I honestly believe you will be off to an admirable start.
By the way, if you are looking for more excellent marketing training, then I recommend checking out the ClickFunnels affiliate program. The ClickFunnels affiliate program offers an abundance of fantastic marketing training! To learn more, check out my ClickFunnels affiliate program review that I wrote (with admiration) for you. I hope you enjoy the read!
I want to let you know that freelance writing and freelance copywriting is difficult work. I salute you, and the commitment that you offer to the world!
That is why I am so gratified to share this blog post with you. I tried my utmost to brainstorm the best sales funnel ideas for freelance copywriters because I adore helping hard-working and like-minded professionals.
It is my sincere hope that you had fun reading!
Please have a glorious day!
Mike “The Copywriter” DeVincent