If you are an accountant, then you realize that lead generation is trickier than most other accountants recognize. That is why you should read this blog post. We are about to brainstorm 5 elite (unusual) lead generation funnel ideas for accountants.
5 Elite Lead Generation Funnel Ideas For Accountants
- # 1 – Automated Webinar Funnel
- # 2 – Free Consulting Funnel
- # 3 – Traditional Email Marketing Funnel
- # 4 – Email Course Funnel
- # 5 – Membership Funnel
Here Is Why I Appreciate These Lead Generation Funnel Ideas For Accountants!
As an accountant, getting leads is one of the most critical parts of your business. If you cannot reach your ideal prospect, then you cannot help them. That is why I am a tremendous enthusiast of lead generation funnels for accountants.
A lead generation funnel can help you to generate an email lead, follow-up with your prospects, and also pitch your accounting services to your email leads.
Let us dive deeper into the cool lead generation ideas for accounts at your disposal. Shall we?
# 1 – Automated Webinar Funnel
An automated webinar funnel can help you launch and share a pre-recorded presentation while also generating an email lead at the same time.
Maybe you could create a short presentation called “5 Tips To Help Save Cash The Next Time You File Business Taxes”, or what about “Free Class Reveals The Top 5 Most Costliest Tax Blunders That Small Business Owners Make!”
The main thing that I love about automated webinars is that they are a fabulous way to introduce yourself to your accounting prospects. You can likewise demonstrate to your accounting prospect that you know your stuff – and that you are very comfortable (and fun) to do business with.
Try your ablest to incorporate amazing accounting tips, secrets, insights, and statistics on your automated webinar. Then, after you share your best accounting tips to help your end-user – you can then advertise your premium accounting services.
Most decent webinar marketing apps will make it easy for you to include a call to action during your event. I recommend ClickFunnels for automated webinar funnels and I hereby invite you to read my ClickFunnels review if webinar automation sounds interesting.
Here Is Why I Love Automated Webinar Funnels For Accountants
An automated webinar funnel is a great way to show off your brand and personality while also generating an email lead. Webinars also rock for showcasing that you are pleasant, trustworthy, and you can even show off your best testimonials during your webinar. Food for thought!
# 2 – Free Consulting Funnel
A free consultation funnel is ideal if you wish to provide an invaluable service to your accounting clients before you even ask them to buy your premium accounting services.
The way a free consultation funnel works is straightforward enough. You could host a free consultation lead capture page where you offer to answer accounting questions for free. After the consultation, if you decide that you and the client are a good match, you could pitch your accounting services.
If you are in a panic because this sounds stressful, relax! Free consultation funnels are not mandatory. Also, consider that you can limit the amount of free time that you offer to 5 or 15 minutes if you wish. Either way, free consultation funnels might be worth experimenting with – especially if you offer premium accounting services to superior clients.
During the consultation, try your utmost to provide abundant value to your accounting prospect. Try your best to help them. That way, even if they decide not to enroll in your services, you still generate good karma, a solid reputation, and you can perhaps market your services to that prospective client in the future.
Here Is Why I Appreciate Free Consulting Funnels For Accountants
I admire the intimacy of a free consulting funnel. Also consider that most of your competitors are probably not willing to offer their time for free. You can stand out by offering ludicrously valuable services – free of charge.
If your accounting client likes you and your style, then it will be less stressful for you to ask for the sale afterward. Right? That is another benefit of a free consultation. Free consultation funnels are a great way to get to know the manner of your accounting client’s business. The more you know about how your client runs their business, the more you can help them, right?
# 3 – Traditional Email Marketing Funnel
If you sell your accounting services in a third-party marketplace already, then a traditional email marketing funnel might be your best lead generation funnel idea possible. The biggest advantage of an email marketing funnel is that they are ludicrously flexible and dynamic.
You can use an email funnel to generate an email lead while also advertising your accounting offer (or any offer) that you want.
Email marketing funnels also rock if you just want to build your email list while also promoting your third-party marketplace listing. While third-party marketplaces are helpful, there is one slight quandary. One of the biggest predicaments with promoting a third-party marketplace listing directly is that you are building their brand (the marketplace) – not yours necessarily!
So, instead, you might want to promote an email marketing funnel. That way, you are working to build your brand rather than the brand of a third-party marketplace. At the same time, you are still leveraging the third-party marketplace and are actively promoting your presence there.
So here is how an email marketing funnel works. A lead magnet promises something tremendously valuable on your lead capture page. Your lead capture page lets you generate an email lead. After your accounting prospect enters their email, they are then redirected to the confirmation page. Your confirmation page is where the real magic happens.
On the confirmation page, you can then thank your lead for subscribing, and also promote your accounting services directly on the page. Why not try to close the sale as soon as possible?
Let us pretend that you sell your accounting services via a third-party marketplace. You can add a call to action to your confirmation page that leads directly to your third-party marketplace listing.
Then, you can also follow-up with your accounting prospect to let them know of your availability, with new accounting tips, new services that you offer, or other helpful accounting insights that you can share.
Also consider that you do not necessarily have to promote your third-party marketplace listing. If you have other methods of closing the sale, you could advertise whatever sales system you have via your confirmation page.
Also – Here Are Some Nifty Lead Magnet Ideas For Accountants For Your Email Marketing Funnel!
- Create a course called “The 7 Biggest Tips For Lowering Your Next Business Tax Bill!”
- Create a short report called “The 3 Biggest Mistakes That Small Business Owners Make When Filing Tax!”
- Create a video lecture called “How To Save Money On Your Business Tax Even If You Suck At Accounting!”
- Create a digital book called “The 3 Biggest Tax Tips That Business Owners Need To Know About!”
- Create a short audio file (.mp3) called “The 5 Best Strategies To Avoid A Painful Business Tax Audit!”
Here Is Why I Appreciate Traditional Email Marketing Funnels For Accountants
Email marketing funnels are one of the simplest lead generation funnel types because there are very few moving parts. Instead of many variables to consider, you can instead keep things super manageable while also generating a lead, and hopefully, effectively advertising your accounting service to your fantastic leads.
Remember to plan some effective email marketing follow-ups so you can hopefully build more rapport and generate more good karma! That way, when you ask for the sale, hopefully, your prospect knows you and remembers that you are cool and helpful! Without email followups, your entire email marketing funnel is for naught – so plan!
# 4 – Email Course Funnel
As an avid writer and email marketer, I have a special adoration for email course funnels! If you are not familiar with email course funnels, then the concept is straightforward and painless.
A serviceable email course funnel is email automation. You can write 7, 10, or 14 accounting tips and then send those tips automatically to your accounting prospects after they subscribe to your course.
So Maybe Your Email Course Could Be Something Like This:
- The 7 Best Tips To Save Money The Next Time You File Taxes
- 7 Tips For How To Structure Your Small Business To Save Cash When You File Taxes
- 7 Day Course – How To Find A Legit Accountant Without Getting Scammed Or ShortChanged
- 5 Warning Signs That Your Accountant Is Not The Best Fit For Your Business
- Free 7 Day Course Shows What To Do If You Are Behind On Business Taxes And In A State Of Panic!
Here Is Why I Appreciate Email Course Funnels For Accountants
If you are familiar with my work, then you realize that I am irrationally enchanted with writing and email marketing. That is why I take it upon myself to conduct as much email marketing and writing as possible!
More to the point, I also believe that if you are an accountant who loves to write and help others, then an email course is an amazing lead generation funnel idea to consider. Email marketing courses also make for perfect lead magnets, and you can also generate good karma by helping your accounting prospects. Email courses can be a win/win if you deliver tons of good content.
If you wish to learn more, then I invite you to read this epic blog post that teaches how to launch an email course from scratch. I share some of my best strategies, and I hope you enjoy the read.
# 5 – Membership Funnel
A membership funnel is one of the most significant lead magnets you can offer! Imagine a membership website stuffed to the top with amazing tutorials to help your accounting prospects and clients.
You could make your membership free-of-charge and then advertise your accounting services throughout your website. Sprinkle prominent calls to action for accounting services, premium accounting consultations, or free consultations to help upsell your prospect.
You could even end every video and document within your membership website with an invite to hop on an automated webinar where they learn more about your accounting services. Or, you could promote your third-party marketplace listing. The possibilities are nearly endless.
Here Is Why I Appreciate Membership Funnels For Accountants
Having a successful membership website has long been one of my dreams as a blogger. There is something special about honing your craft and sharing it with the world. If you are passionate about helping your accounting clients, and if you want a unique way to showcase your best tutorials and insights, then a membership funnel rocks.
However, make no mistake. A membership funnel is arguably one of the most complex, intricate, and challenging lead generation funnel ideas on this list. While the tech side of building a membership website is surprisingly easy due to tools like Kajabi or ClickFunnels – the real challenge comes with creating and producing all of that content! Food for thought.
Lead Generation Funnel Ideas For Accountants FAQs And Accountant Marketing FAQs
I am always studying how to help others generate leads and I also try my utmost to generate leads for this blog all the time. That is why it is my honor to share my honest two cents regarding the following common lead generation funnel for accountants FAQs and general accountant marketing FAQs. Please enjoy!
# 1 – How Can Accountants Generate Leads? What Is The Coolest Lead Generation Method For Accountants?
Once you have a serviceable lead generation funnel up and running, the trick is to reach as many prospective accounting clients as conceivable. Enter the worlds of paid advertising and content marketing.
Paid advertising scares me because I realize that countless small business owners and accountants do not have extensive marketing budgets these days. For that reason, I embrace content marketing.
One of my favorite methods of content marketing is blogging! I spend hours writing and brainstorming content ideas quotidian! I use this humble MrComputerScience.com blog to advertise my email newsletter, affiliate links, and more. However, none of that is possible without constant efforts.
Therefore, I propose that you might consider the same as an accountant. Consider launching a blog, a podcast, a YouTube channel, a Facebook group, or a Facebook page. Create amazing content that helps your ideal accounting prospect. Then, let your listeners and readers know about your amazing lead magnet! Invite them to join your newsletter!
Make no mistake. Content marketing and getting website traffic is tough these days. Competition is thick. However, if you love to write, and if you do not mind writing daily to spread the word, then blogging might be a great content marketing technique for your accounting business.
If you enjoy the prospect of starting a blog, then check out this epic blog post I wrote that teaches how to launch a blog on WordPress without tech stress or drama.
# 2 – Does Social Media Marketing Work For Accountants? What Is The Best Social Media Marketing Strategy For An Accountant?
I think that a competent accountant begets ridiculous leverage on social media. People are massively stressed out by paying their taxes. Small business owners especially.
The skills and knowledge that you possess are remarkable! You can help to minimize stress and save people money.
So, to answer your question, yes! Social media marketing rocks for accountants. Consider launching a Facebook group where you promise to answer any tax questions without commitment or obligation.
You could then PIN one of your best promotions, lead magnet funnels, automated webinar funnels, or third-party marketplace listing to the top of the Facebook group.
You could also host live streams on Facebook or YouTube where you promise to answer any tax questions for free. Alternatively, you could promise to share your top 5 tax-saving insights, accounting tips, cash-saving strategies, et cetera.
# 3 – Does Content Marketing Work For Accountants? What Type Of Content Should I Create To Help Attract Accounting Clients?
I think so, yes. I also think that content marketing can work for just about any business. Whether you are a coach, an accountant, a lawyer, or if you bake gourmet cakes!
If you are not sure where to start with content marketing regarding content ideas, then I have a writing exercise that I deploy now and then that I would love to share with you. The exercise is to take inventory of your prospective clients. In this case, your accounting clients.
What are the top 5, 10, 15, 20, or 25 problems that your ideal accounting prospect asks regarding your niche? Create content answering those questions! Hustle hard to help your prospective clients. Then work twofold getting that content in front of your accounting prospects so that you may serve them.
If you wish to discover more regarding lead generation and content marketing, then I welcome you to read this significant blog post I wrote about how to generate email leads and get website traffic. I hope you enjoy the read!
# 4 – Does Email Marketing Work For Accountants? How Much Does Email Marketing Cost For Accountants?
I think that email marketing is a smart consideration for just about any small business. Email marketing is still one of the cheapest and most effective methods to communicate – period. Most people I know have an email address. The same cannot be said for various social media platforms.
Also, email marketing does not cost as much as people suppose. Even if you operate on a tiny budget, there are plenty of email marketing apps within reach without breaking the bank.
So, therefore, yes, I think that email marketing rocks! Even for accountants!
# 5 – What Is A Good Branding Tip For Accountants?
Put a face behind your accounting services! Go above and beyond by helping your clients on social media, when they email you, or in your favorite Facebook groups. Brand yourself by being the most helpful accountant around.
I cannot stress to you adequately enough that people rip their hair out when they file their taxes. Taxes are stressful! Try to get known for removing stress, and I think your reputation will thank you.
Thank you so much for reading this blog post.
I pray that you had a fun time reading.
Please enjoy a miraculous day.
Mike “Accounting Leads” DeVincent