If you’re a small business owner, then you experience an unremitting, insatiable demand for leads. But, what happens if you live in the middle of nowhere, you’re an introvert, or for whatever reason, you don’t want to leave your home? How do you generate leads then?
If you want to generate leads in our rapidly changing world where social distancing and digital economies are the new norms, then you should read this blog post. We’re about to discuss 5 smart methods to generate leads without you needing to leave your home.
5 Ways To Generate Leads Without Leaving Your Home:
- # 1 – Launch An Automated Webinar Funnel
- # 2 – Build Your Email List With Paid Advertising
- # 3 – Write High-Quality Blog And SEO Content
- # 4 – Hire A Ghostwriter Or SEO Agency
- # 5 – Launch An Affiliate Program
Let’s take a much closer look into these 5 lead generation methods that rock even if you live in the middle of nowhere or don’t want to leave your home!
# 1 – Launch An Automated Webinar Funnel
Imagine if you could generate an email lead while also building tons of good karma with your audience and prospects. That’s the beauty of launching and deploying an automated webinar funnel. I think that an automated webinar funnel is potentially one of the best lead magnet ideas that you can ever create.
An automated webinar funnel allows you to share a pre-recorded presentation with your prospective customers. Webinar funnels also allow you to generate an email lead while sharing some of your best stuff at the same time. You can even use your webinar funnel to follow up with your leads, build your Facebook messenger list, build your SMS list, share your best content and also include a call to action – all automatically.
Webinar marketing automation is, therefore, one of the coolest lead generation methods for a variety of small business owners.
You might be thinking, “But Mike, what type of webinar should I create?”. The answer is simple. Try to teach a short course, lesson, class or tutorial that can educate and entertain your ideal client, student, reader, or buyer.
At the end of your webinar presentation, you can then promote your offer, service, product, or business. Whether you want to advertise your coaching program, your online courses, your books, your services, or even an affiliate product, you’re only limited by your imagination.
The best part is that you can launch a fantastic webinar funnel without needing to leave your home. The only things you need to get started are a microphone, a presentation, a slide deck, something to sell, a decent webinar software, and optionally, a camera if you wish. If you already have a presentation or a presentation idea, then your job is even easier.
If you’re not sure which webinar platform options you have, a few of the most popular choices are EverWebinar, EasyWebinar, Demio, or ClickFunnels.
# 2 – Build Your Email List With Paid Advertising
I believe that email marketing is still one of the most reliable ways for small business owners to advertise their products and to generate leads. But, please make no mistake. Building your email list requires an abundance of work, especially if you’re determined not to leave your home or talk to anyone.
That said, if you wish to generate leads without picking up your phone or your keys, then paid advertising rocks. However, there are a ton of nuances to consider with paid advertising and in my opinion successful paid advertising requires more effort than most amateurs and gurus proclaim.
If you wish to consider paid advertising as a method to generate leads, it’s critical to have a solid marketing funnel, lead generation funnel, or a sales funnel. Such a funnel can allow you to test and measure your advertising results, while also automatically interacting with your new leads. A marketing funnel is a must!
If you don’t have a valid marketing funnel up and running, then you have tons of options that require zero tech skills. You can use popular marketing and page building apps such as ClickFunnels, Kartra, LeadPages, GetResponse, Thrive Architect, et cetera.
Also, consider learning more about drip email campaigns to help your email marketing efforts. Drip campaigns are another fantastic email marketing technique to help improve your lead generation strategy and automation process. In the article linked, you’ll discover why drip campaigns are critical, how to create an email drip campaign from scratch, plus drip campaign best practices.
If you already have a serviceable lead generation funnel, then one of the fastest ways to fill your funnel with targeted leads is via paid advertising! However, please remember that paid advertising is risky. Always test small. Paid advertising can also be preposterously expensive, and I encourage you to test your marketing creatives thoroughly so you can try to get the best results possible.
Facebook Ads, Google Ads, and Microsoft Ads can easily provide you with all the advertising that you’ll ever need. However, there are also other, smaller paid advertising options to consider.
Here’s A Tiny List Of “Little-Known” Advertising Networks Other Than The “Big Three” Ad Platforms:
Also, many social media networks that I have checked have some form of advertising network whereupon you may purchase social media advertising. Food for thought!
# 3 – Write High-Quality Blog And SEO Content
Is the high cost of paid advertising way out of sight? If you’re operating on a shoestring marketing budget (like myself and most bloggers), then you should probably consider content marketing instead of paid advertising
As someone who blogs nonstop on MrComputerScience.com, I’m a huge fan of writing! One of the many benefits of blogging with WordPress is that you can use your blog to promote your email newsletter signups, marketing funnels, affiliate links, and lead generation funnels.
On my blog, you might notice that I advertise several calls to action throughout my blog posts that lead directly to my email newsletter registration page. I promote my email newsletter on my blog’s menu, immediately preceding each blog post, and following my blog posts! I adore blogging as a lead generation strategy, and I encourage all small business owners to launch a blog and publish new content regularly.
If your business operates on thin margins, then no problem. The cost of blogging with WordPress is negligible. I’m one of the biggest cheapskates in the world, and I don’t stress over the cost of running a blog.
I even wrote a valorous guide that teaches how to launch an epic blog even if you’re on a paltry budget that you should read. I include tons of excellent blogging insights I’ve learned after innumerable days, weeks, months and years of laborious (and vehement) blogging exertion.
If you already have a blog, then I challenge you to write and publish fantastic web content daily. If you’re not sure what content to write, then you can always use services like UberSuggest or SpyFu to research keyword ideas in your niche.
Also, pay attention to your blog’s analytics! Find out which blog posts your audience prefers to read. Then, try your best to expound upon existing and similar topics that your readers enjoy.
# 4 – Hire A Ghostwriter Or SEO Agency
If you want to launch a blog or publish blog posts but you don’t like to write, then you might want to consider hiring a ghostwriter or SEO agency to write blog posts for you.
That way, you can try to serve your prospective clients with helpful content without slaving over your dreaded word processor or notepad app.
As always, if you’re going to bother publishing high-quality blog content, then you may as well focus on optimizing your blog to generate leads for your business. If you want to brainstorm more about how to use your WordPress blog to generate leads, then I invite you to read my detailed guide that showcases 5 of my favorite lead generation tips for WordPress bloggers.
If you’re worried that hiring a ghostwriter or SEO agency costs too much money, then relax. Luckily, you can hire a decent ghostwriter without breaking the bank on websites like Fiverr or Upwork. You can also read the writer’s reviews to ensure they have a good reputation and track record. However, don’t take me wrong, and make no mistake. Finding a reliable ghostwriter requires effort on your part! If you find a writer you like, be sure to treat them right so that they stick around over the long-haul, and thank them for their work!
# 5 – Launch An Affiliate Program
I’m a tremendous fan of affiliate marketing. Affiliate marketing rules! There are two sides to affiliate marketing. Affiliate marketing rocks if you want to promote someone else’s product or service in exchange for a commission. Affiliate marketing also rocks for product owners who want to invite others to promote their products!
Let me give you a better example. I enjoy promoting products as an affiliate. However, I also love it when others promote my products as an affiliate.
As an online teacher, I publish my digital courses on third-party marketplaces like Udemy. One big advantage of listing my courses in a digital marketplace is that affiliates can promote my courses for a cut of the commissions. That way, I can get potential sales, students, customers, and leads without any additional effort or work. (Other than supporting the students, updating courses, et cetera.)
What’s stopping your business from launching an affiliate program? If your business has a book, course, physical product, digital product, or service, then you could invite others to promote your business for a cut of the sales.
If starting an affiliate program seems like too much work, then you’re in for a pleasant surprise. You can easily use tools like ClickFunnels, Teachable, or Kartra to launch affiliate programs without tech stress or struggle. You can also launch on prominent digital marketplaces like ClickBank to help establish an affiliate program for your business without any fancy tech skills.
Launching an affiliate program is, in my opinion, one of the most underrated and overlooked methods of lead generation for teachers, authors, small business owners, and more. If you offer fantastic products, then you should consider inviting your colleagues, students, fans, customers, and readers to promote your products while earning a commission. You have nothing to lose, and the world to gain.
As a ludicrously bashful introvert who loves to read, type, write, and blog, I’m elated to share these stay at home lead generation strategies with you. I’ve put tons of thought into these ideas over the years, and I hope for you to have as much fun reading as I did writing.
Thanks again or reading this humble blog, and please have a beautiful day.
Cordially, and with much love…
Mike “No Place Like Home” DeVincent