Are you a fitness coach or a personal trainer who wants to move your business online and generate online leads? Maybe you have fantastic and helpful health tips and fitness strategies you wish to share with your ideal health prospects?
These days, it seems like every side hustler, blogger, and coach wants to build a cool online presence. Maybe that is you, but you are not sure where to begin? If so, then you have probably heard a lot about sales funnels!
But maybe you are overwhelmed with all of the sales and marketing funnel possibilities you have as a fitness coach? If you can relate, then read this post!
We are about to discuss 5 clever sales funnel ideas perfect for fitness coaches and personal trainers alike.
5 Clever Sales Funnel Ideas For Fitness Coaches
- # 1 – Free Consultation Funnel
- # 2 – Survey Funnel
- # 3 – Video Sales Letter Funnel
- # 4 – Email Course Funnel
- # 5 – Book Funnel
Here’s Why I Love These 5 Clever Sales Funnel Ideas For Fitness Coaches
As I look around at our new economy, I realize that a lot of brick and mortar businesses are struggling. For that reason, health coaches, fitness coaches, and personal trainers might wish to study sales funnels and marketing funnels as much as possible.
Why sales funnels for fitness coaches and personal trainers? Well, in my opinion, sales funnels rule for small business owners of all varieties – especially if you wish to generate fitness leads, advertise your fitness coaching services, and spread the word about your training!
Are you interested to brainstorm more? Then let us discuss 5 borderline-genius sales funnel ideas for fitness coaches in more detail, shall we?
# 1 – Free Consultation Funnel
As someone who is always struggling with weight, I know how frustrating it can seem when trying to lose 10 (or 30) pounds! For that reason, if you are a compassionate fitness coach – then I can probably relate to how your ideal prospect (who wants to lose weight) feels.
One thing I know for sure is that being overweight can be stressful, and confusing. That is one major reason that a free consultation funnel might be a genius lead generation funnel for your fitness coaching business.
I would be willing to bet that many of your coaching prospects and potential fitness coaching students might love to ask questions about your services before they hire you as their fitness coach. A free consulting funnel grants that opportunity, and therefore (and in my opinion) it makes for a tremendously intelligent, helpful, and worthwhile lead magnet.
A free consultation funnel also allows you to break the ice with your fitness prospect before you ask them to enroll in your services. You can also get a feel for your client’s personality to better determine if you are a good match, which is a big advantage of a free consultation funnel – in my opinion at least.
# 2 – Survey Funnel
Survey funnels rock for fitness coaches who wish to learn as much information as possible regarding their future and potential fitness clients! For example, how much do you know about your fitness clients, their struggles, and their health goals?
What level is your prospective fitness coaching client at now? In other words, what is their current fitness level? What do they expect from you as a fitness coach or trainer? What types of foods do they eat? What is their current fitness regime? – Do they need to lose 5 pounds, or 50?
A survey funnel allows you to poll your prospective fitness client so you can answer those questions without stress! That way, you can followup with your clients armed with an abundance of information that can help you to establish a diligent followup plan so you can best cater to their needs.
In summary – a competent survey funnel allows you to generate a lead while cleverly pre-selling your coaching services, and also learning about your lead’s fitness desires all at the same time. Food for thought!
# 3 – Video Sales Letter Funnel
Video sales letters rock for fitness coaches! One of the coolest ways to showcase your personality and style is to produce a pithy (yet impactful) video sales letter that pre-sells your fantastic and worthy fitness coaching offers.
A video sales letter funnel can help you introduce yourself in the rawest way possible. That way, you can aim to build rapport with your fitness and health clients before you ever meet, and in automated fashion!
I have used video sales letters extensively as an online teacher to help promote my online courses. I love video sales letters, and in my opinion, the popularity of streaming and videos make video sales letters a naturally genius strategy for fitness coaches and other small business owners alike.
By the way – if you want to learn more about VSL creation, but you are not sure about how to create cool slides, then read this epic blog post I wrote about 5 free apps to create beautiful slide presentations to help you get started. I reveal 5 amazing apps to help you get started! Hope you enjoy the read.
# 4 – Email Course Funnel
If you have read much of my content, then you likely realize that I am a tremendous admirer of email marketing and email course funnels in particular.
Why consider an email course for your business? First of all, email courses are amazing if you love to write about your brand’s stories, strategies, and favorite techniques to help your prospective health or fitnss coaching client.
If you are stressed out about writing an email course, then relax! Here is a brilliant exercise to help get you started.
Ask yourself, what are the top 5, 7, or 10 tips that you can offer in the health niche? What are the top 5 or 7 frustrations that your fitness coaching prospects encounter?
Take note of these frustrations and questions! They make for the best possible email course subjects and topics possible! That way, your email course can help to build rapport, establish authority, and also provide tremendous value to your coach prospects.
The best part about an email course is that you can gently pre-sell your coaching offers at the end of every email. So, not only do email courses make for excellent lead magnets, but you can also use them to promote and advertise your coaching offer. More food for thought!
I also wrote an epic guide that teaches how to create an email course from scratch. If you wish to brainstorm more about email courses, then I invite you to read the significant blog post!
# 5 – Membership Funnel
If you are a fitness coach or a personal trainer looking to move from a traditional brick and mortar style to an increasingly digitized presence – then a membership funnel might be one of your best bets.
One fantastic reason that membership funnels might especially rock for fitness coaches, is that you can turn your membership funnel into a genius method to house, complement, and even sell your digital fitness courses and consulting services.
For example. Instead of housing a brick and mortar fitness studio, have you ever thought about teaching online courses, group coaching, or digital programs? If so, then a membership funnel is a potential consideration to think about and consider for your coaching business.
That way, you can strive to continually add new videos, tutorials, guides, workshops, live streams, and other bonuses to your clients from within your membership area. You can even use your membership site to answer questions, provide support, promote webinars, et cetera.
5 Clever Sales Funnel Ideas For Fitness Coaches FAQs
With my profound adoration for sales funnels, marketing funnels, and lead generation – I have put forth an impressive quantity of time researching some of the most common FAQs that you might encounter. I invite you to brainstorm more on this topic!
# 1 – What’s The Best Lead Generation Software For Fitness Coaches?
I am a huge fan of ClickFunnels and AWeber, though you have a massive variety of options! It seems that these days, more options for effective email marketing and sales funnel apps popup all the time.
MailerLite, GetResponse, Mailchimp, Groovefunnels, and LeadPages are other options that come to mind. My advice is always the same. Spend some time researching a handful of the most popular apps – and then decide as to which app you prefer. Since I propose that many of the apps and services rock – personal preference is a huge variable to consider.
# 2 – Does Email Marketing Work For Fitness Coaches?
In my opinion, email marketing still rocks and is a genius strategy for many small business owners! I think that as a fitness coach or a physical trainer, you have a nearly-unending list of possible email marketing strategies and tactics to consider.
For example, you might wish to consider sharing tutorials, tips, fitness product reviews, webinars, blog posts, Podcasts, and other nifty pieces of content with your email subscribers.
If email marketing interests you, then I also wrote a comprehensive blog post about email marketing tips for coaches that I invite you to read. If you want to learn 3 of my favorite email strategies, then I hope you enjoy the read!
# 3 – How Can Fitness Coaches Sell Their Coaching Services Online?
The beautiful thing about a sales funnel is that you can throw an “add to cart” button on your funnel pages! In other words, a sales funnel can help you to advertise and sell your coaching services online.
That is another reason that I am a fan of ClickFunnels. ClickFunnels makes it straightforward and painless to sell your digital products and services online without any complicated tech hurdles or frustrations.
How easy to use is ClickFunnels? Well, in my opinion, if you can run a basic web browser and tap a few buttons – then you can deploy a beautiful marketing funnel using ClickFunnels. That is because the visually-stunning ClickFunnels templates rock – and the ClickFunnels “drag and drop” editor makes it elementary to customize the funnel pages to match your fitness brand and style.
# 4 – Does Blogging Work For Fitness Coaches? What About SEO For Fitness Coaches?
Yes, I think that blogging rocks for just about any business – large or small! As you can tell, I love to write boatloads of quality blog posts and SEO content on my humble (yet cool) MrComputerScience.com blog!
I recommend blogging and SEO marketing even more so if you love to write about fitness, health, diet, nutrition, and other topics that your prospective fitness client might appreciate.
However, I must warn you. Blogging is much more difficult than most “blogging gurus” admit! I would only recommend blogging as a fitness coach if you can honestly dedicate yourself to creating helpful content ideas regularly.
If you loathe the idea of writing – or if you are expecting immediate results, then I cannot, in good faith, recommend blogging.
Blogging only works, in my opinion, if you love to write, and if you are willing to “tough it out” over the long-haul! If you are seeking “overnight blogging success” – then please do not waste your time. (Harsh, but that is my honest two cents!)
# 5 – What Are The Best Email Marketing Tips For Fitness Coaches?
One of the best email tips that I tell all of my readers, is to try to understand who your ideal fitness client is, and how you can help them.
The deeper your understanding of the desires of your fitness client – the easier it becomes to craft beautiful email marketing campaigns that are directly relevant to them.
Therefore, I propose that you endeavor to learn as much as you can about your fitness prospects. What do they want to achieve from your coaching? What are their common struggles? What questions do your fitness clients ask you over and over again?
Take note of these questions, and I suspect that your email marketing efforts will thank you!
I want to thank you so much for reading this humble blog post. As someone who cherishes the fitness niche and sales funnels alike, it was my pleasure to brainstorm with you.
I do hope that this content finds you well!
Please have a pleasant day – you rule!
Mike “Fitness Lead Generation” DeVincent