If you’re a writer or author, then you realize how difficult it is to stand out in your niche. You spend your entire life writing, only to muster what seems to be a tiny audience if that. It also seems like a huge waste of time when you’re hastily churning and burning in your writing endeavors without any true direction.
That’s why I’m a huge proponent of marketing funnels for writers. Marketing funnels help you to generate leads, build rapport, establish your brand, and of course, market your service (or products) as a writer.
Let’s spend some time brainstorming 3 “out of the box” marketing funnel ideas perfect for writers, freelancers, authors, bloggers, and other writers of varying sorts.
My Favorite Marketing Funnels For Writers:
- Email Course Funnels
- Lead Magnet Funnels
- Long Form Sales Letter Funnels
Let’s take a much closer look at the various forms of marketing funnels for writers!
# 1 – Email Course Funnels
If you love to write, and if you know your audience well, then email courses are easily one of your top email list building funnels. But maybe you’re not sure how an email course funnel works?
An email course is a series of emails sent automatically to your new email subscribers over a set time. For example, you could write a series of 7, 10, or 21 emails that teach a topic. You then create a lead capture page that promotes your course! As new students subscribe, emails dispatch to new students automatically via your favorite email autoresponder service. (I’m a huge fan of AWeber.)
Email Course Funnels Rock For Lead Generation!
If you want to integrate marketing automation into your lead generation and onboarding operation, then email course funnels make for a great fit into your marketing strategy.
Email course funnels are the perfect lead magnet to help attract your writing audience. The best part is that email courses also enable you to teach just about anything.
If you’re curious to learn more about email courses, then read a free tutorial on the topic here. I’ve put forth a ton of effort brainstorming and writing on the topic at length. For real, the content therein is worthy of a short novel on the topic! I hope that you enjoy.
5 Amazing Benefits Of Email Course Funnels For Writers:
- If you have existing content, it’s easy to string together a series of helpful email tutorials
- Email courses work in virtually any niche or market
- Email courses are elementary for a resourceful writer to produce
- Email marketing software is dirt cheap these days! (MailChimp and MailerLite are free or cheap)
- You can end your emails with a “PS” and promote your offers, services, books, or consulting!
# 2 – Lead Magnet Funnels
Want some amazing news? Writers have a ton of advantages these days! As a writer, you have the ultimate freedom to express yourself unlike most of your competitors.
A lead magnet funnel is a type of funnel that promotes the benefits of joining your email newsletter. For example, what type of gifts do you include in your email newsletter? The options are limitless.
That’s why lead magnet funnels make for the perfect marketing funnel for writers. If you know your ideal prospect well, then you can craft an awesome lead magnet that entices them to subscribe. Work hard creating and writing amazing bonuses and gifts for your email subscribers!
You can create e-books, reports, case studies, blog posts, articles, or short courses that help your ideal prospect.
Lead Magnet Funnels Provide The Ultimate Flexibility For Writers
Want some advice? Never stop brainstorming about your end-user demographic. Always strive to learn about the problems they face. That way, you can always write and create amazing and engaging content that helps your ideal customer.
It doesn’t matter if you write e-books, sell ghostwriting services, or offer SEO content writing. The ability to analyze your ideal prospect is huge! The more you know your ideal prospect. The easier it is to write amazing lead magnet ideas.
5 Amazing Benefits Of Lead Magnet Funnels For Writers:
- Lead magnets can help attract your ideal reader, subscriber, or client
- Lead magnets provide tons of flexibility across different niches
- Lead magnet funnels make for great email list building assets
- You can brand yourself, your business, your services, and offers throughout the funnel
- If you love to write, then you can create multiple lead magnets to split test or create more offers
# 3 – Long Form Sales Letter Funnel
I’m an old school traditionalist and love copywriting. For that reason, I love the sales letter funnels! Are you the same way?
Is your soul that of a writer? Do words flow from your mind like a raging river onto any type of pad or notebook with ease? If so, then you’re a natural copywriter worthy of expressing your vision with a traditional sales letter funnel.
A sales letter funnel is easily one of the leanest and meanest marketing assets for writers. If you love to write, then show off your prowess to the world by selling your services using your mighty command of the written word!
Sales Letter Funnels Are Amazing Sales Assets For Writers!
The beauty of a sales letter funnel is that they’re perfect regardless of what products or services you’re offering. For example, do you only have one product or service to sell, or do you offer many? What are you selling, exactly? Are you selling a book? A series of books? Your SEO services? SEO consulting? Or maybe you’re launching a new ghostwriting service?
No matter what services you offer as a writer, a proper sales letter funnel can help you to share your message and services with the world in a way that looks great. If you’re not the best graphic designer in the world? Then don’t stress.
5 Amazing Benefits Of Sales Letter Funnels Funnels For Writers:
- Sales letter funnels can help you to promote and sell anything
- A proper sales letter funnel can easily house your upsells, one-time offers, and premium services
- If you’re a dedicated writer, then creating split test variations is a fun, and worthy exercise
- You can even turn your written sales letter into a video sales letter or webinar presentation
- You have a wide variety of marketing funnel templates to help launch visually stunning designs
Frequently Asked Questions:
I’ve been writing and launching marketing pages for quite some time. I’ve also interacted with many colleagues, students, friends, and fans regarding marketing funnels. Here are some of the most popular marketing funnel questions you may have as a writer.
What Is A Marketing Funnel For Writers?
A marketing funnel is your entire system of marketing and brand creatives that your ideal writing prospects (or readers) encounter online. Always remember that the full art and science of marketing funnels means that no two marketing funnels are exactly alike.
Your marketing funnel’s main limitation is your creativity, knowledge of your end-user, and your imagination. That said, most legendary marketing funnels all have one thing in common; they offer something of tremendous value to a targeted (and hungry) audience.
What’s The Best Marketing Funnel Strategy For Writers?
As a writer, your ability to create engaging content for your ideal reader (or client) is one of your best attributes. Focus on creating more and better content to serve your audience over the long-haul.
This might mean creating blog posts, email newsletter content, email courses, articles, or a variety of formats.
Spend plenty of time brainstorming awesome content ideas that can help your ideal readers, customers, fans, clients, and buyers.
That way, regardless of how you assemble your marketing funnels, you’ll have plenty of amazingly helpful content to share with your readers, customers, clients, and fans!
How Do You Build A Sales Funnel Fast For Writers Or Freelancers?
Always remember that before you build a funnel, you need to have an idea of what you want to build. This might seem like common sense, however, a lot of marketers get this wrong. They want a fancy marketing page builder when they have no solid business plan.
So, before you build a marketing funnel? Articulate and plan your marketing funnel idea from top to bottom. Who is your ideal user? What is your lead magnet? What are your front end, upsell, and primary offers? Once you have a solid idea of these topics, then building the marketing pages is a piece of cake. The ideas and strategies are what require the brunt of your work, effort, creativity, and time!
One of the simplest and fastest ways to build the sales funnel and marketing funnel pages is to use a page and sales funnel builder. There are a few popular options on the market today that rock. My advice is to spend time researching the different options and figure out which one fits your style, needs, and budget.
One of the most frustrating things is when you spend your entire life writing, but neglect promoting your work. Whether you’re a freelancer, a nonfiction author, or a writing coach, you owe it to yourself to promote your work!
There’s also a ton of good news for modern writers. Because writers have never had it this good.
You’ve never had this many opportunities to publish your written content online. That’s why I’m a huge fan of marketing funnels, and I hope that this content finds you well.
Thanks for reading, and please have a beautiful day.
Keep writing, always!
Mike “The Funnel Writer” DeVincent